Driftaway Coffee vs Onyx Coffee Lab:Which is more popular?
In September 2026, Onyx Coffee Lab had more branded searches than Driftaway Coffee among coffee subscription brands in the United States. Onyx Coffee Lab had about 60,200 branded searches, while Driftaway Coffee had 9,900. Onyx Coffee Lab made up 39.2% of all coffee subscription brand searches we track, and Driftaway Coffee accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about coffee subscription brands, Onyx Coffee Lab appeared in two of the four answers and Driftaway Coffee in none.
Who do people search for more?
Onyx Coffee Lab, about 6 searches for every 1 for Driftaway Coffee
Who does AI mention more?
Onyx Coffee Lab, mentioned in 2 of 4 answers, Driftaway Coffee in 0
Who does AI recommend more?
Onyx Coffee Lab, the only one of the two named
Follow Driftaway Coffee vs Onyx Coffee Lab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Onyx Coffee Lab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Driftaway Coffee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Trade Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atlas Coffee Club4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bean Box3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Onyx Coffee Lab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Counter Culture Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MistoBox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Driftaway Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee subscription brands
4 answers
Asked ChatGPT
“Which coffee subscription brand should I buy in the US?”
Asked ChatGPT
“What are the best coffee subscription brands in the US?”
Asked ChatGPT
“What's the best coffee subscription brand in the US for fresh roasted coffee?”
Searched Google, AI Overview
“best coffee subscription”
Searched Google, AI Overview
“coffee delivery service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Driftaway Coffee or Onyx Coffee Lab more popular in search?
This chart shows how often people search Google for Driftaway Coffee and Onyx Coffee Lab by name. Each line represents a brand's share of searches for all seven coffee subscription brands we track, month by month, from searches in United States.
Share of searches by month for Onyx Coffee Lab, Driftaway Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Onyx Coffee Lab | Trade Coffee | Atlas Coffee Club | Counter Culture Coffee | Driftaway Coffee | Bean Box | MistoBox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 24.8% | 13.6% | 16.7% | 5% | 4.5% | 1.6% |
| Nov 2025 | 35% | 22.6% | 12.4% | 18.5% | 5.5% | 4.1% | 1.9% |
| Dec 2025 | 32.7% | 21.1% | 21.1% | 14.2% | 4.2% | 4.8% | 1.8% |
| Jan 2026 | 28.9% | 25.9% | 17.3% | 17.3% | 6.3% | 3.2% | 1.2% |
| Feb 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 2.9% | 1% |
| Mar 2026 | 40.3% | 20.1% | 16.5% | 13.5% | 4.9% | 3.1% | 1.5% |
| Apr 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 3% | 0.81% |
| May 2026 | 35.2% | 21.5% | 17.6% | 14.4% | 6.4% | 4% | 0.98% |
| Jun 2026 | 35.3% | 21.5% | 17.6% | 14.4% | 5.3% | 4.8% | 1.1% |
| Jul 2026 | 36.1% | 21.6% | 14.5% | 14.5% | 6.5% | 5.9% | 1.1% |
| Aug 2026 | 35% | 20.9% | 17.1% | 14% | 7.6% | 4.6% | 0.66% |
| Sep 2026 | 39.2% | 21.5% | 14.5% | 14.5% | 6.4% | 3.3% | 0.58% |
How has the Driftaway Coffee and Onyx Coffee Lab comparison changed over the last 12 months?
3 findings
- Onyx Coffee Lab was ahead of Driftaway Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Driftaway Coffee’s share of searches among coffee subscription brands in the United States moved from 5% to 6.4%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee subscription brands in the United States moved from 33.9% to 39.2%, and its estimated monthly branded searches moved from 45.2K to 60.2K.
How did search popularity change for United States coffee subscription brands in September 2026?
2 changes

In September 2026, Onyx Coffee Lab gained share of searches among coffee subscription brands in the United States, from 35% to 39.2%.
In September 2026, Driftaway Coffee lost share of searches among coffee subscription brands in the United States, from 7.6% to 6.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Driftaway Coffee’s and Onyx Coffee Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Driftaway Coffee
2 branded search terms
- driftaway coffee
- driftawaycoffee
Onyx Coffee Lab
2 branded search terms
- onyx coffee
- onyx coffee lab
Other head-to-heads among coffee subscription brands

Onyx Coffee Lab vs Trade Coffee: compare popularity
Onyx Coffee Lab vs Atlas Coffee Club: compare popularity
Onyx Coffee Lab vs Counter Culture Coffee: compare popularity
Trade Coffee vs Atlas Coffee Club: compare popularity
Trade Coffee vs Counter Culture Coffee: compare popularity
Trade Coffee vs Driftaway Coffee: compare popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.