Brandwave

How popular isOnyx Coffee Lab?

In September 2026, people searched for Onyx Coffee Lab by name about 60,200 times in the United States, a 33.2% increase from the previous year. These searches made up 3% of all United States coffee brand searches, placing Onyx Coffee Lab tenth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Onyx Coffee Lab appeared in one of the five answers and was the eighth most recommended of the 15.

Search and AI answers in September 2026

Onyx Coffee Lab is the tenth most searched of 15 competitors and the eighth most recommended in AI answers.

  1. Peet's CoffeeShare of searches 40.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Black Rifle CoffeeShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Café BusteloShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. La ColombeShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Onyx Coffee LabShare of searches 3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+10 more

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Onyx Coffee Lab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Onyx Coffee Lab is the eighth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Peet's Coffee2nd
  3. Stumptown3rd
  4. Café Bustelo4th
  5. Counter Culture Coffee5th
  6. Folgers6th
  7. Intelligentsia7th
  8. Onyx Coffee Lab8th
  9. Death Wish Coffee9th
  10. Black Rifle Coffee–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Rifle Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which coffee brands compete with Onyx Coffee Lab?

Onyx Coffee Lab against coffee brands in the United States, by month

Share of searches by month for Peet's Coffee, Black Rifle Coffee, Café Bustelo, La Colombe, Folgers, Death Wish Coffee, Illy, Lavazza, Dunkin', Onyx Coffee Lab, Stumptown, Bulletproof, Lifeboost, Counter Culture Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthPeet's CoffeeBlack Rifle CoffeeCafé BusteloLa ColombeFolgersDeath Wish CoffeeIllyLavazzaDunkin'Onyx Coffee LabStumptownBulletproofLifeboostCounter Culture CoffeeIntelligentsia
Oct 202539.2%11.8%7.8%6.5%4.3%4.3%1.9%3.5%9.6%1.9%2.4%1.9%1.3%1.6%1.9%
Nov 202528.9%12.9%4.8%4.8%3.2%2.6%1.7%3.2%28.9%1.7%2.1%1.4%0.95%1.4%1.4%
Dec 202520.8%9.3%4.2%3.4%2.3%2.3%1.3%2.3%46.1%1.5%1.9%1.3%1.3%1%1.3%
Jan 202640.1%12%6.6%5.4%4.4%3.6%2.4%3.6%6.6%2%3.6%3.6%2%2%2%
Feb 202635.6%13%7.2%5.8%4.8%3.9%2.6%3.2%10.7%2.1%3.2%2.6%1.8%1.8%1.8%
Mar 202636%13.2%7.2%7.2%4.8%4%2.2%3.2%8.8%2.6%2.6%2.6%1.8%1.8%1.8%
Apr 202637.7%11.3%7.6%6.2%4.1%3.4%2.8%3.4%11.3%2.3%2.8%2.3%1.5%1.9%1.5%
May 202645.5%11.2%7.5%6.1%4.1%3.4%2.2%3.4%3.4%2.2%3.4%2.2%1.8%1.8%1.8%
Jun 202643.2%10.6%7.1%7.1%4.8%3.9%2.6%3.9%2.1%2.6%3.9%2.6%1.7%2.1%1.7%
Jul 202641.9%12.6%8.4%6.9%4.6%3.8%2.5%3.8%2.1%3.1%3.1%2.1%1.4%2.1%1.7%
Aug 202647%9.4%7.7%6.3%5.2%3.5%2.3%3.5%2.3%2.8%2.8%1.9%1.9%1.9%1.5%
Sep 202640.9%10%8.2%6.7%5.5%3.7%3.7%3.7%3%3%3%2.5%2.5%2%1.6%
  1. Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -6.1 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Folgers

    5.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Illy

    3.7%

    Moved from 11th to 7th. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.4 points.

  8. 8.Lavazza

    3.7%

    Moved from 7th to 8th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. Moved from 10th to 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  10. Moved from 8th to 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. Moved from 9th to 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. Held 12th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  13. 13.Lifeboost

    2.5%

    Moved from 14th to 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  14. Moved from 13th to 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. Held 15th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Onyx Coffee Lab and Dunkin' sell other things too, so only their searches that name this product count here, like “onyx coffee”.

Compare popularity between Onyx Coffee Lab and its closest rivals

Every comparison with Onyx Coffee Lab

19 comparisons

How has branded search demand for Onyx Coffee Lab changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Onyx Coffee Lab in the United States rose from 45.2K to 60.2K.
  • Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States increased from 1.9% to 3%.
  • Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States peaked at 3.1% in July 2026 and was lowest at 1.5% in December 2025.
  • Across the 12 months ending September 2026, Onyx Coffee Lab rose from 13th to 10th among coffee brands in the United States.

How did search popularity change for United States coffee brands in September 2026?

6 changes
  1. In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.

  2. In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.

  3. In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.

  4. In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.

  5. In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%.

  6. In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.

How are Onyx Coffee Lab’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onyx Coffee Lab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • onyx coffee
  • onyx coffee lab

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How the Brand Demand Index is measured

Where does Onyx Coffee Lab compete?

Onyx Coffee Lab is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee brands10th of 153%Shown above
Coffee subscription brands1st of 739.2%Show ranking
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Is Onyx Coffee Lab your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.