Brandwave

Dr. Elsey's vs Tidy Cats:Which is more popular?

In September 2026, Tidy Cats had more branded searches than Dr. Elsey's among cat litter brands in the United States. Tidy Cats had about 6,600 branded searches, while Dr. Elsey's had 3,600. Tidy Cats made up 4.8% of all cat litter brand searches we track, and Dr. Elsey's accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Dr. Elsey's appeared in two of the five answers and Tidy Cats in one. Dr. Elsey's and Tidy Cats were each mentioned first in one of the two answers that named either.

Among cat litter brands in the United States in September 2026

Who do people search for more?

Tidy Cats, about 83% more searches than Dr. Elsey's

Tidy Cats 6.6K searchesDr. Elsey's 3.6K searches

Who does AI mention more?

Dr. Elsey's, mentioned in 2 of 5 answers, Tidy Cats in 1

Dr. Elsey's in 2 of 5Tidy Cats in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dr. Elsey's first in 1Tidy Cats first in 1

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Elsey's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tidy Cats was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Elsey's and Tidy Cats were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arm & Hammer1st
  2. Dr. Elsey's2nd
  3. Tidy Cats3rd
  4. Boxiecat3rd
  5. World's Best Cat Litter5th
  6. Fresh Step6th
  7. Okocat6th
  8. PrettyLitter–
  9. Sustainably Yours–
  10. Scoop Away–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Dr. Elsey's or Tidy Cats more popular in search?

This chart shows how often people search Google for Dr. Elsey's and Tidy Cats by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.

Dr. Elsey's and Tidy Cats among cat litter brands in the United States, by month

Share of searches by month for Tidy Cats, Dr. Elsey's. The figures are in the table below the chart.

View monthly share of searches table
MonthPrettyLitterWorld's Best Cat LitterArm & HammerSustainably YoursTidy CatsFresh StepDr. Elsey'sOkocatScoop AwayBoxiecat
Oct 202546.4%25.4%9.3%6.2%4.1%2.8%2.3%1.5%1%1%
Nov 202548.6%21.7%9.7%6.5%4.3%2.9%2.4%1.6%1.2%1.1%
Dec 202546.8%25.6%9.4%6.3%3.4%2.8%2.3%1.2%1%1.2%
Jan 202646.1%25.2%9.2%6.2%4.1%3.4%2.2%1.2%1.2%1.2%
Feb 202642.3%28.3%8.5%8.5%3.8%3.1%2%1.3%1.1%1.1%
Mar 202643.8%24%10.7%7.2%3.9%3.9%2.6%1.4%1.4%1.2%
Apr 202642.4%23.2%10.4%8.5%4.6%3.8%2.5%1.6%1.6%1.4%
May 202644.5%24.4%8.9%7.3%4.9%3.2%2.6%1.4%1.4%1.4%
Jun 202645.7%25%9.1%6.1%4.1%3.3%2.7%1.2%1.4%1.2%
Jul 202642.7%28.6%8.5%5.7%4.7%3.1%3.1%1.1%1.3%1.1%
Aug 202642.5%23.2%10.4%7%5.7%3.8%3.1%1.3%1.7%1.3%
Sep 202644.4%24.3%10.9%5.9%4.8%3.2%2.6%1.4%1.4%0.95%

How has the Dr. Elsey's and Tidy Cats comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cat litter brands in September 2026?

1 change

  1. In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dr. Elsey's’ and Tidy Cats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Elsey's

1 branded search term

  • dr elsey's

Tidy Cats

1 branded search term

  • tidy cats

How the Brand Demand Index is measured

Other head-to-heads among cat litter brands

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