Brandwave

Dr. Elsey's vs Sustainably Yours:Which is more popular?

In September 2026, Sustainably Yours had more branded searches than Dr. Elsey's among cat litter brands in the United States. Sustainably Yours had about 8,100 branded searches, while Dr. Elsey's had 3,600. Sustainably Yours made up 5.9% of all cat litter brand searches we track, and Dr. Elsey's accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Dr. Elsey's appeared in two of the five answers and Sustainably Yours in none.

Among cat litter brands in the United States in September 2026

Who do people search for more?

Sustainably Yours, about 2 searches for every 1 for Dr. Elsey's

Sustainably Yours 8.1K searchesDr. Elsey's 3.6K searches

Who does AI mention more?

Dr. Elsey's, mentioned in 2 of 5 answers, Sustainably Yours in 0

Dr. Elsey's in 2 of 5Sustainably Yours in 0 of 5

Who does AI recommend more?

Dr. Elsey's, the only one of the two named

Dr. Elsey's first in 2Sustainably Yours never named

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Elsey's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sustainably Yours did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arm & Hammer1st
  2. Dr. Elsey's2nd
  3. Tidy Cats3rd
  4. Boxiecat3rd
  5. World's Best Cat Litter5th
  6. Fresh Step6th
  7. Okocat6th
  8. PrettyLitter–
  9. Sustainably Yours–
  10. Scoop Away–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Dr. Elsey's or Sustainably Yours more popular in search?

This chart shows how often people search Google for Dr. Elsey's and Sustainably Yours by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.

Dr. Elsey's and Sustainably Yours among cat litter brands in the United States, by month

Share of searches by month for Sustainably Yours, Dr. Elsey's. The figures are in the table below the chart.

View monthly share of searches table
MonthPrettyLitterWorld's Best Cat LitterArm & HammerSustainably YoursTidy CatsFresh StepDr. Elsey'sOkocatScoop AwayBoxiecat
Oct 202546.4%25.4%9.3%6.2%4.1%2.8%2.3%1.5%1%1%
Nov 202548.6%21.7%9.7%6.5%4.3%2.9%2.4%1.6%1.2%1.1%
Dec 202546.8%25.6%9.4%6.3%3.4%2.8%2.3%1.2%1%1.2%
Jan 202646.1%25.2%9.2%6.2%4.1%3.4%2.2%1.2%1.2%1.2%
Feb 202642.3%28.3%8.5%8.5%3.8%3.1%2%1.3%1.1%1.1%
Mar 202643.8%24%10.7%7.2%3.9%3.9%2.6%1.4%1.4%1.2%
Apr 202642.4%23.2%10.4%8.5%4.6%3.8%2.5%1.6%1.6%1.4%
May 202644.5%24.4%8.9%7.3%4.9%3.2%2.6%1.4%1.4%1.4%
Jun 202645.7%25%9.1%6.1%4.1%3.3%2.7%1.2%1.4%1.2%
Jul 202642.7%28.6%8.5%5.7%4.7%3.1%3.1%1.1%1.3%1.1%
Aug 202642.5%23.2%10.4%7%5.7%3.8%3.1%1.3%1.7%1.3%
Sep 202644.4%24.3%10.9%5.9%4.8%3.2%2.6%1.4%1.4%0.95%

How has the Dr. Elsey's and Sustainably Yours comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cat litter brands in September 2026?

1 change

  1. In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dr. Elsey's’ and Sustainably Yours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Elsey's

1 branded search term

  • dr elsey's

Sustainably Yours

1 branded search term

  • sustainably yours cat litter

How the Brand Demand Index is measured

Other head-to-heads among cat litter brands

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