Discover vs Navy Federal Credit Union:Which is more popular?
In September 2026, Discover had more branded searches than Navy Federal Credit Union among auto loan brands in the United States. Discover had about 669,000 branded searches, while Navy Federal Credit Union had 43,000. Discover made up 4.7% of all auto loan brand searches we track, and Navy Federal Credit Union accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about auto loan brands, Navy Federal Credit Union appeared in four of the five answers and Discover in none.
Who do people search for more?
Discover, about 16 searches for every 1 for Navy Federal Credit Union
Who does AI mention more?
Navy Federal Credit Union, mentioned in 4 of 5 answers, Discover in 0
Who does AI recommend more?
Navy Federal Credit Union, the only one of the two named
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Top auto loan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Navy Federal Credit Union was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Discover did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto loan brands
5 answers
Asked ChatGPT
“Which auto loan brand should I use in the US?”
Asked ChatGPT
“What are the best auto loan brands in the US?”
Asked ChatGPT
“What's the best auto loan brand in the US for a used car?”
Searched Google, AI Overview
“auto loan rates”
Searched Google, AI Overview
“car loan rates”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Discover or Navy Federal Credit Union more popular in search?
This chart shows how often people search Google for Discover and Navy Federal Credit Union by name. Each line represents a brand's share of searches for all eight auto loan brands we track, month by month, from searches in United States.
Share of searches by month for Discover, Navy Federal Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital One | Carvana | Discover | PenFed Credit Union | LightStream | Navy Federal Credit Union | Bank of America | myAutoloan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24.1% | 7.2% | 1.8% | 0.79% | 0.32% | 0.16% | <0.01% |
| Nov 2025 | 68.9% | 20.7% | 7.5% | 1.6% | 0.83% | 0.32% | 0.17% | <0.01% |
| Dec 2025 | 65.8% | 24.1% | 7.2% | 1.5% | 0.79% | 0.42% | 0.19% | <0.01% |
| Jan 2026 | 65.4% | 24% | 7.2% | 1.9% | 0.79% | 0.51% | 0.29% | <0.01% |
| Feb 2026 | 65.7% | 24.1% | 7.2% | 1.6% | 0.79% | 0.44% | 0.19% | <0.01% |
| Mar 2026 | 61.6% | 27.6% | 7.6% | 1.8% | 0.74% | 0.49% | 0.27% | <0.01% |
| Apr 2026 | 61.7% | 27.6% | 7.6% | 1.8% | 0.74% | 0.46% | 0.22% | <0.01% |
| May 2026 | 61.8% | 27.7% | 7.6% | 1.4% | 0.74% | 0.42% | 0.33% | <0.01% |
| Jun 2026 | 65.6% | 24.1% | 7.2% | 1.5% | 0.79% | 0.51% | 0.29% | <0.01% |
| Jul 2026 | 62.1% | 27.8% | 6.8% | 1.7% | 0.75% | 0.49% | 0.41% | <0.01% |
| Aug 2026 | 62.9% | 28.1% | 5.6% | 1.8% | 0.76% | 0.41% | 0.42% | <0.01% |
| Sep 2026 | 64% | 28.6% | 4.7% | 1.5% | 0.63% | 0.3% | 0.23% | <0.01% |
How has the Discover and Navy Federal Credit Union comparison changed over the last 12 months?
3 findings
- Discover was ahead of Navy Federal Credit Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Discover’s share of searches among auto loan brands in the United States moved from 7.2% to 4.7%, and its estimated monthly branded searches moved from 1M to 669K.
- Across the 12 months ending September 2026, Navy Federal Credit Union’s share of searches among auto loan brands in the United States moved from 0.32% to 0.3%, and its estimated monthly branded searches moved from 45.2K to 43K.
How did search popularity change for United States auto loan brands in September 2026?
2 changes
In September 2026, Discover lost share of searches among auto loan brands in the United States, from 5.6% to 4.7%.
In September 2026, Navy Federal Credit Union rose from 7th to 6th among auto loan brands in the United States.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Discover’s and Navy Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discover
2 branded search terms
- discover card
- discover credit card
Navy Federal Credit Union
2 branded search terms
- navy federal auto loan
- navy federal car loan
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