Brandwave

Dannon vs Oikos:Which is more popular?

In September 2026, Oikos had more branded searches than Dannon among yogurt brands in the United States. Oikos had about 82,600 branded searches, while Dannon had 17,500. Oikos made up 14% of all yogurt brand searches we track, and Dannon accounted for 3%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Oikos appeared in one of the five answers and Dannon in none.

Among yogurt brands in the United States in September 2026

Who do people search for more?

Oikos, about 5 searches for every 1 for Dannon

Oikos 82.6K searchesDannon 17.5K searches

Who does AI mention more?

Oikos, mentioned in 1 of 5 answers, Dannon in 0

Oikos in 1 of 5Dannon in 0 of 5

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Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oikos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dannon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Ratio3rd
  4. Siggi's4th
  5. Oikos5th
  6. Stonyfield5th
  7. Yoplait–
  8. Activia–
  9. Noosa–
  10. Dannon–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about yogurt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Dannon or Oikos more popular in search?

This chart shows how often people search Google for Dannon and Oikos by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.

Dannon and Oikos among yogurt brands in the United States, by month

Share of searches by month for Oikos, Dannon. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniOikosFageYoplaitActiviaNoosaRatioDannonSiggi'sIcelandic ProvisionsStonyfield
Oct 202542.4%14.3%7.8%7.8%8.3%5.7%5.1%2.5%2.6%2.5%0.94%
Nov 202541.1%15.1%8.8%7.6%8%5.6%5.5%2.6%2.5%2.4%0.9%
Dec 202541.1%15.1%8.8%7.6%8%5.5%5.5%2.4%2.5%2.6%0.9%
Jan 202633.2%16.8%11.1%8.1%7%6%7.3%2.4%4%3.3%0.79%
Feb 202634.6%17.6%8.5%7.4%7.4%7.6%6.8%2.5%2.8%4%0.83%
Mar 202637.3%16.7%9.9%6.6%7%5.9%7.9%2.6%2.2%3.3%0.79%
Apr 202637%15.4%10.6%7.4%7.9%6.6%6.6%2.5%2.4%2.7%0.89%
May 202635%16.3%11.2%7.9%6.8%7.1%6.5%2.5%2.1%3.8%0.77%
Jun 202632.9%16.7%9.9%8.1%7%7.2%7.9%2.6%2.2%4.8%0.79%
Jul 202631.9%16.2%9.6%7.8%6.8%8.6%7.7%3.3%2.6%4.6%0.76%
Aug 202632.3%16.3%9.4%8.9%6.8%6.5%8.9%3.8%2.4%3.8%0.87%
Sep 202637.4%14%10.7%8.9%7.1%6.9%6.3%3%2.5%2.3%0.92%

How has the Dannon and Oikos comparison changed over the last 12 months?

3 findings
  • Oikos was ahead of Dannon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States moved from 2.5% to 3%, and its estimated monthly branded searches moved from 14.3K to 17.5K.
  • Across the 12 months ending September 2026, Oikos’ share of searches among yogurt brands in the United States moved from 14.3% to 14%, and its estimated monthly branded searches held steady at 82.6K.

How did search popularity change for United States yogurt brands in September 2026?

2 changes
  1. In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.

  2. In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dannon’s and Oikos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dannon

2 branded search terms

  • dannon
  • dannon yogurt

Oikos

2 branded search terms

  • oikos
  • oikos yogurt

How the Brand Demand Index is measured

Other head-to-heads among yogurt brands

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