Culligan vs Sparkletts:Which is more popular?
In September 2026, Sparkletts had more branded searches than Culligan among water delivery services in the United States. Sparkletts had about 11,000 branded searches, while Culligan had 4,400. Sparkletts made up 11.8% of all water delivery service searches we track, and Culligan accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about water delivery services, Culligan appeared in four of the five answers and Sparkletts in none.
Who do people search for more?
Sparkletts, about 3 searches for every 1 for Culligan
Who does AI mention more?
Culligan, mentioned in 4 of 5 answers, Sparkletts in 0
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Top water delivery services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Culligan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sparkletts did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water delivery services
5 answers
Asked ChatGPT
“Which water delivery service should I use?”
Asked ChatGPT
“What are the best home water delivery services in the US?”
Asked ChatGPT
“What's the best office water delivery service?”
Searched Google, AI Overview
“water delivery service”
Searched Google, AI Overview
“water delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Culligan or Sparkletts more popular in search?
This chart shows how often people search Google for Culligan and Sparkletts by name. Each line represents a brand's share of searches for all seven water delivery services we track, month by month, from searches in United States.
Share of searches by month for Sparkletts, Culligan. The figures are in the table below the chart.
View monthly share of searches table
| Month | ReadyRefresh | Sparkletts | Primo Water | Culligan | Alhambra | Mountain Valley Spring Water | Crystal Springs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 8.2% | 5.3% | 5.3% | 4.1% | 3.5% | 1.9% |
| Nov 2025 | 72.5% | 8.2% | 6.5% | 4.3% | 3.5% | 3.5% | 1.5% |
| Dec 2025 | 71.7% | 8.7% | 6.4% | 4.3% | 3.3% | 4.3% | 1.3% |
| Jan 2026 | 67.9% | 8.8% | 7.4% | 5% | 3.8% | 5% | 2.2% |
| Feb 2026 | 67.2% | 9.3% | 9% | 4% | 3.9% | 4% | 2.6% |
| Mar 2026 | 66.8% | 10.6% | 7.3% | 6% | 3.2% | 4% | 2.1% |
| Apr 2026 | 70.6% | 9.8% | 7.7% | 2.8% | 3.4% | 4.2% | 1.5% |
| May 2026 | 68.3% | 11.1% | 7.5% | 3.3% | 3.4% | 5% | 1.4% |
| Jun 2026 | 65.2% | 14.3% | 8.7% | 3.2% | 3.3% | 3.9% | 1.4% |
| Jul 2026 | 64.1% | 10.1% | 12.8% | 3.8% | 4% | 3.8% | 1.4% |
| Aug 2026 | 64.8% | 12.5% | 10.6% | 3.1% | 4% | 3.9% | 1.1% |
| Sep 2026 | 64.8% | 11.8% | 10.6% | 4.7% | 3.9% | 3.1% | 1.1% |
How has the Culligan and Sparkletts comparison changed over the last 12 months?
3 findings
- Sparkletts was ahead of Culligan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culligan’s share of searches among water delivery services in the United States moved from 5.3% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Sparkletts’ share of searches among water delivery services in the United States moved from 8.2% to 11.8%, and its estimated monthly branded searches moved from 12.5K to 11K.
How did search popularity change for United States water delivery services in September 2026?
2 changes
In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches.
In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Culligan’s and Sparkletts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culligan
1 branded search term
- culligan water delivery
Sparkletts
2 branded search terms
- sparkletts water
- sparkletts water delivery
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