How popular isPrimo Water?
In September 2026, people searched for Primo Water by name about 9,900 times in the United States, a 22.2% increase from the previous year. These searches made up 10.6% of all United States water delivery service searches, placing Primo Water third out of seven services. When we asked both ChatGPT and Google AI Overviews about water delivery services, Primo Water appeared in one of the five answers.
Primo Water is the third most searched of 7 competitors.
ReadyRefreshShare of searches 64.8%Mentioned in 1 of 5 AI answers
SparklettsShare of searches 11.8%Mentioned in 0 of 5 AI answers
Primo WaterShare of searches 10.6%Mentioned in 1 of 5 AI answers
CulliganShare of searches 4.7%Mentioned in 4 of 5 AI answers- AlhambraShare of searches 3.9%Mentioned in 0 of 5 AI answers
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Top water delivery services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Primo Water was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water delivery services
5 answers
Asked ChatGPT
“Which water delivery service should I use?”
Asked ChatGPT
“What are the best home water delivery services in the US?”
Asked ChatGPT
“What's the best office water delivery service?”
Searched Google, AI Overview
“water delivery service”
Searched Google, AI Overview
“water delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Which water delivery services compete with Primo Water?
Share of searches by month for ReadyRefresh, Sparkletts, Primo Water, Culligan, Alhambra, Mountain Valley Spring Water. The figures are in the table below the chart.
View monthly share of searches table
| Month | ReadyRefresh | Sparkletts | Primo Water | Culligan | Alhambra | Mountain Valley Spring Water | Crystal Springs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 8.2% | 5.3% | 5.3% | 4.1% | 3.5% | 1.9% |
| Nov 2025 | 72.5% | 8.2% | 6.5% | 4.3% | 3.5% | 3.5% | 1.5% |
| Dec 2025 | 71.7% | 8.7% | 6.4% | 4.3% | 3.3% | 4.3% | 1.3% |
| Jan 2026 | 67.9% | 8.8% | 7.4% | 5% | 3.8% | 5% | 2.2% |
| Feb 2026 | 67.2% | 9.3% | 9% | 4% | 3.9% | 4% | 2.6% |
| Mar 2026 | 66.8% | 10.6% | 7.3% | 6% | 3.2% | 4% | 2.1% |
| Apr 2026 | 70.6% | 9.8% | 7.7% | 2.8% | 3.4% | 4.2% | 1.5% |
| May 2026 | 68.3% | 11.1% | 7.5% | 3.3% | 3.4% | 5% | 1.4% |
| Jun 2026 | 65.2% | 14.3% | 8.7% | 3.2% | 3.3% | 3.9% | 1.4% |
| Jul 2026 | 64.1% | 10.1% | 12.8% | 3.8% | 4% | 3.8% | 1.4% |
| Aug 2026 | 64.8% | 12.5% | 10.6% | 3.1% | 4% | 3.9% | 1.1% |
| Sep 2026 | 64.8% | 11.8% | 10.6% | 4.7% | 3.9% | 3.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 60.5K | 0% | 0 points | |
| 2, held 2nd | 11.8% | 11K | -6% | -0.7 points | |
| 3, held 3rd | 10.6% | 9.9K | 0% | 0 points | |
| 4, moved from 6th to 4th | 4.7% | 4.4K | +51.7% | +1.6 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 3.9% | 3.6K | -4.2% | -0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.1% | 2.9K | -19.4% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.1% | 1K | 0% | 0 points |
64.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.8%
Held 2nd. 11K estimated branded searches, -6% vs prior month. Share -0.7 points.
10.6%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Culligan4.7%
Moved from 6th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +1.6 points.
5.
Alhambra3.9%
Moved from 4th to 5th. 3.6K estimated branded searches, -4.2% vs prior month. Share -0.2 points.
Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.7 points.
1.1%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Primo Water and its closest rivals
Every comparison with Primo Water
6 comparisons
How has branded search demand for Primo Water changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Primo Water in the United States rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Primo Water’s share of searches among water delivery services in the United States increased from 5.3% to 10.6%.
- Across the 12 months ending September 2026, Primo Water’s share of searches among water delivery services in the United States peaked at 12.8% in July 2026 and was lowest at 5.3% in October 2025.
- Across the 12 months ending September 2026, Primo Water rose from 4th to 3rd among water delivery services in the United States.
How did search popularity change for United States water delivery services in September 2026?
6 changes
In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches.
In September 2026, Mountain Valley Spring Water lost share of searches among water delivery services in the United States, from 3.9% to 3.1%.
In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%.
Estimated monthly branded searches for Primo Water in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Crystal Springs in the United States fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
Estimated monthly branded searches for ReadyRefresh in the United States fell 45% over 12 measured months, from 110K to 60.5K in September 2026.
How are Primo Water’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Primo Water’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- primo water delivery
Who owns Primo Water?
Primo Water is owned by Primo Brands. Brandwave also tracks Alhambra, Crystal Springs, 
Poland Spring and Sparkletts, owned by the same company, in the United States.
Do you work for Primo Water? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Primo Water your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.