Culligan vs Primo Water:Which is more popular?
In September 2026, Primo Water had more branded searches than Culligan among water delivery services in the United States. Primo Water had about 9,900 branded searches, while Culligan had 4,400. Primo Water made up 10.6% of all water delivery service searches we track, and Culligan accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about water delivery services, Culligan appeared in four of the five answers and Primo Water in one.
Who do people search for more?
Primo Water, about 2 searches for every 1 for Culligan
Who does AI mention more?
Culligan, mentioned in 4 of 5 answers, Primo Water in 1
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Top water delivery services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Culligan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Primo Water was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water delivery services
5 answers
Asked ChatGPT
“Which water delivery service should I use?”
Asked ChatGPT
“What are the best home water delivery services in the US?”
Asked ChatGPT
“What's the best office water delivery service?”
Searched Google, AI Overview
“water delivery service”
Searched Google, AI Overview
“water delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Culligan or Primo Water more popular in search?
This chart shows how often people search Google for Culligan and Primo Water by name. Each line represents a brand's share of searches for all seven water delivery services we track, month by month, from searches in United States.
Share of searches by month for Primo Water, Culligan. The figures are in the table below the chart.
View monthly share of searches table
| Month | ReadyRefresh | Sparkletts | Primo Water | Culligan | Alhambra | Mountain Valley Spring Water | Crystal Springs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 8.2% | 5.3% | 5.3% | 4.1% | 3.5% | 1.9% |
| Nov 2025 | 72.5% | 8.2% | 6.5% | 4.3% | 3.5% | 3.5% | 1.5% |
| Dec 2025 | 71.7% | 8.7% | 6.4% | 4.3% | 3.3% | 4.3% | 1.3% |
| Jan 2026 | 67.9% | 8.8% | 7.4% | 5% | 3.8% | 5% | 2.2% |
| Feb 2026 | 67.2% | 9.3% | 9% | 4% | 3.9% | 4% | 2.6% |
| Mar 2026 | 66.8% | 10.6% | 7.3% | 6% | 3.2% | 4% | 2.1% |
| Apr 2026 | 70.6% | 9.8% | 7.7% | 2.8% | 3.4% | 4.2% | 1.5% |
| May 2026 | 68.3% | 11.1% | 7.5% | 3.3% | 3.4% | 5% | 1.4% |
| Jun 2026 | 65.2% | 14.3% | 8.7% | 3.2% | 3.3% | 3.9% | 1.4% |
| Jul 2026 | 64.1% | 10.1% | 12.8% | 3.8% | 4% | 3.8% | 1.4% |
| Aug 2026 | 64.8% | 12.5% | 10.6% | 3.1% | 4% | 3.9% | 1.1% |
| Sep 2026 | 64.8% | 11.8% | 10.6% | 4.7% | 3.9% | 3.1% | 1.1% |
How has the Culligan and Primo Water comparison changed over the last 12 months?
3 findings
- Primo Water was ahead of Culligan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culligan’s share of searches among water delivery services in the United States moved from 5.3% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Primo Water’s share of searches among water delivery services in the United States moved from 5.3% to 10.6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United States water delivery services in September 2026?
2 changes
In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches.
Estimated monthly branded searches for Primo Water in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Culligan’s and Primo Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culligan
1 branded search term
- culligan water delivery
Primo Water
1 branded search term
- primo water delivery
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