Brandwave

Primo Water vs ReadyRefresh:Which is more popular?

In September 2026, ReadyRefresh had more branded searches than Primo Water among water delivery services in the United States. ReadyRefresh had about 60,500 branded searches, while Primo Water had 9,900. ReadyRefresh made up 64.8% of all water delivery service searches we track, and Primo Water accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about water delivery services, Primo Water and ReadyRefresh each appeared in one of the five answers.

Among water delivery services in the United States in September 2026

Who do people search for more?

ReadyRefresh, about 6 searches for every 1 for Primo Water

ReadyRefresh 60.5K searchesPrimo Water 9.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Primo Water in 1 of 5ReadyRefresh in 1 of 5

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Top water delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primo Water and ReadyRefresh were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Primo Water or ReadyRefresh more popular in search?

This chart shows how often people search Google for Primo Water and ReadyRefresh by name. Each line represents a brand's share of searches for all seven water delivery services we track, month by month, from searches in United States.

Primo Water and ReadyRefresh among water delivery services in the United States, by month

Share of searches by month for ReadyRefresh, Primo Water. The figures are in the table below the chart.

View monthly share of searches table
MonthReadyRefreshSparklettsPrimo WaterCulliganAlhambraMountain Valley Spring WaterCrystal Springs
Oct 202571.8%8.2%5.3%5.3%4.1%3.5%1.9%
Nov 202572.5%8.2%6.5%4.3%3.5%3.5%1.5%
Dec 202571.7%8.7%6.4%4.3%3.3%4.3%1.3%
Jan 202667.9%8.8%7.4%5%3.8%5%2.2%
Feb 202667.2%9.3%9%4%3.9%4%2.6%
Mar 202666.8%10.6%7.3%6%3.2%4%2.1%
Apr 202670.6%9.8%7.7%2.8%3.4%4.2%1.5%
May 202668.3%11.1%7.5%3.3%3.4%5%1.4%
Jun 202665.2%14.3%8.7%3.2%3.3%3.9%1.4%
Jul 202664.1%10.1%12.8%3.8%4%3.8%1.4%
Aug 202664.8%12.5%10.6%3.1%4%3.9%1.1%
Sep 202664.8%11.8%10.6%4.7%3.9%3.1%1.1%

How has the Primo Water and ReadyRefresh comparison changed over the last 12 months?

3 findings

How did search popularity change for United States water delivery services in September 2026?

2 changes
  1. Estimated monthly branded searches for Primo Water in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for ReadyRefresh in the United States fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Primo Water’s and ReadyRefresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primo Water

1 branded search term

  • primo water delivery

ReadyRefresh

1 branded search term

  • readyrefresh

How the Brand Demand Index is measured

Other head-to-heads among water delivery services

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