Brandwave

How popular isCrystal Springs?

In September 2026, people searched for Crystal Springs by name about 1,000 times in the United States, a 65.5% decrease from the previous year. These searches made up 1.1% of all United States water delivery service searches, placing Crystal Springs seventh out of seven services. When we asked both ChatGPT and Google AI Overviews about water delivery services, Crystal Springs did not appear in any of the answers.

Search and AI answers in September 2026

Crystal Springs is the seventh most searched of 7 competitors.

  1. ReadyRefreshShare of searches 64.8%Mentioned in 1 of 5 AI answers
  2. SparklettsShare of searches 11.8%Mentioned in 0 of 5 AI answers
  3. Primo WaterShare of searches 10.6%Mentioned in 1 of 5 AI answers
  4. CulliganShare of searches 4.7%Mentioned in 4 of 5 AI answers
  5. Crystal SpringsShare of searches 1.1%Mentioned in 0 of 5 AI answers

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Top water delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crystal Springs did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Which water delivery services compete with Crystal Springs?

Crystal Springs against water delivery services in the United States, by month

Share of searches by month for ReadyRefresh, Sparkletts, Primo Water, Culligan, Alhambra, Mountain Valley Spring Water, Crystal Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthReadyRefreshSparklettsPrimo WaterCulliganAlhambraMountain Valley Spring WaterCrystal Springs
Oct 202571.8%8.2%5.3%5.3%4.1%3.5%1.9%
Nov 202572.5%8.2%6.5%4.3%3.5%3.5%1.5%
Dec 202571.7%8.7%6.4%4.3%3.3%4.3%1.3%
Jan 202667.9%8.8%7.4%5%3.8%5%2.2%
Feb 202667.2%9.3%9%4%3.9%4%2.6%
Mar 202666.8%10.6%7.3%6%3.2%4%2.1%
Apr 202670.6%9.8%7.7%2.8%3.4%4.2%1.5%
May 202668.3%11.1%7.5%3.3%3.4%5%1.4%
Jun 202665.2%14.3%8.7%3.2%3.3%3.9%1.4%
Jul 202664.1%10.1%12.8%3.8%4%3.8%1.4%
Aug 202664.8%12.5%10.6%3.1%4%3.9%1.1%
Sep 202664.8%11.8%10.6%4.7%3.9%3.1%1.1%
  1. Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sparkletts

    11.8%

    Held 2nd. 11K estimated branded searches, -6% vs prior month. Share -0.7 points.

  3. Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Culligan

    4.7%

    Moved from 6th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +1.6 points.

  5. 5.Alhambra

    3.9%

    Moved from 4th to 5th. 3.6K estimated branded searches, -4.2% vs prior month. Share -0.2 points.

  6. Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.7 points.

  7. Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Crystal Springs and its closest rivals

Every comparison with Crystal Springs

6 comparisons

How has branded search demand for Crystal Springs changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crystal Springs in the United States fell from 2.9K to 1K.
  • Across the 12 months ending September 2026, Crystal Springs’ share of searches among water delivery services in the United States decreased from 1.9% to 1.1%.
  • Across the 12 months ending September 2026, Crystal Springs’ share of searches among water delivery services in the United States peaked at 2.6% in February 2026 and was lowest at 1.1% in August 2026.

How did search popularity change for United States water delivery services in September 2026?

6 changes
  1. In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches.

  2. In September 2026, Mountain Valley Spring Water lost share of searches among water delivery services in the United States, from 3.9% to 3.1%.

  3. In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%.

  4. Estimated monthly branded searches for Primo Water in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Crystal Springs in the United States fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

  6. Estimated monthly branded searches for ReadyRefresh in the United States fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

How are Crystal Springs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Crystal Springs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crystal springs water delivery

How the Brand Demand Index is measured

Who owns Crystal Springs?

Crystal Springs is owned by Primo Brands. Brandwave also tracks Primo Water, Alhambra, Poland Spring and Sparkletts, owned by the same company, in the United States.

Do you work for Crystal Springs? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Crystal Springs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.