How popular isSparkletts?
In September 2026, people searched for Sparkletts by name about 11,000 times in the United States, a 12% decrease from the previous year. These searches made up 11.8% of all United States water delivery service searches, placing Sparkletts second out of seven services. When we asked both ChatGPT and Google AI Overviews about water delivery services, Sparkletts did not appear in any of the answers.
Sparkletts is the second most searched of 7 competitors.
ReadyRefreshShare of searches 64.8%Mentioned in 1 of 5 AI answers
SparklettsShare of searches 11.8%Mentioned in 0 of 5 AI answers
Primo WaterShare of searches 10.6%Mentioned in 1 of 5 AI answers
CulliganShare of searches 4.7%Mentioned in 4 of 5 AI answers- AlhambraShare of searches 3.9%Mentioned in 0 of 5 AI answers
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Top water delivery services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sparkletts did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water delivery services
5 answers
Asked ChatGPT
“Which water delivery service should I use?”
Asked ChatGPT
“What are the best home water delivery services in the US?”
Asked ChatGPT
“What's the best office water delivery service?”
Searched Google, AI Overview
“water delivery service”
Searched Google, AI Overview
“water delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Which water delivery services compete with Sparkletts?
Share of searches by month for ReadyRefresh, Sparkletts, Primo Water, Culligan, Alhambra, Mountain Valley Spring Water. The figures are in the table below the chart.
View monthly share of searches table
| Month | ReadyRefresh | Sparkletts | Primo Water | Culligan | Alhambra | Mountain Valley Spring Water | Crystal Springs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 8.2% | 5.3% | 5.3% | 4.1% | 3.5% | 1.9% |
| Nov 2025 | 72.5% | 8.2% | 6.5% | 4.3% | 3.5% | 3.5% | 1.5% |
| Dec 2025 | 71.7% | 8.7% | 6.4% | 4.3% | 3.3% | 4.3% | 1.3% |
| Jan 2026 | 67.9% | 8.8% | 7.4% | 5% | 3.8% | 5% | 2.2% |
| Feb 2026 | 67.2% | 9.3% | 9% | 4% | 3.9% | 4% | 2.6% |
| Mar 2026 | 66.8% | 10.6% | 7.3% | 6% | 3.2% | 4% | 2.1% |
| Apr 2026 | 70.6% | 9.8% | 7.7% | 2.8% | 3.4% | 4.2% | 1.5% |
| May 2026 | 68.3% | 11.1% | 7.5% | 3.3% | 3.4% | 5% | 1.4% |
| Jun 2026 | 65.2% | 14.3% | 8.7% | 3.2% | 3.3% | 3.9% | 1.4% |
| Jul 2026 | 64.1% | 10.1% | 12.8% | 3.8% | 4% | 3.8% | 1.4% |
| Aug 2026 | 64.8% | 12.5% | 10.6% | 3.1% | 4% | 3.9% | 1.1% |
| Sep 2026 | 64.8% | 11.8% | 10.6% | 4.7% | 3.9% | 3.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 60.5K | 0% | 0 points | |
| 2, held 2nd | 11.8% | 11K | -6% | -0.7 points | |
| 3, held 3rd | 10.6% | 9.9K | 0% | 0 points | |
| 4, moved from 6th to 4th | 4.7% | 4.4K | +51.7% | +1.6 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 3.9% | 3.6K | -4.2% | -0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.1% | 2.9K | -19.4% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.1% | 1K | 0% | 0 points |
64.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.8%
Held 2nd. 11K estimated branded searches, -6% vs prior month. Share -0.7 points.
10.6%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Culligan4.7%
Moved from 6th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +1.6 points.
5.
Alhambra3.9%
Moved from 4th to 5th. 3.6K estimated branded searches, -4.2% vs prior month. Share -0.2 points.
Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.7 points.
1.1%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sparkletts and its closest rivals
Every comparison with Sparkletts
6 comparisons
How has branded search demand for Sparkletts changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sparkletts in the United States fell from 12.5K to 11K.
- Across the 12 months ending September 2026, Sparkletts’ share of searches among water delivery services in the United States increased from 8.2% to 11.8%.
- Across the 12 months ending September 2026, Sparkletts’ share of searches among water delivery services in the United States peaked at 14.3% in June 2026 and was lowest at 8.2% in October 2025.
How did search popularity change for United States water delivery services in September 2026?
6 changes
In September 2026, Culligan overtook Alhambra and Mountain Valley Spring Water to rank 4th among water delivery services in the United States, with 4.7% of the searches.
In September 2026, Mountain Valley Spring Water lost share of searches among water delivery services in the United States, from 3.9% to 3.1%.
In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%.
Estimated monthly branded searches for Primo Water in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Crystal Springs in the United States fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
Estimated monthly branded searches for ReadyRefresh in the United States fell 45% over 12 measured months, from 110K to 60.5K in September 2026.
How are Sparkletts’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sparkletts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sparkletts water
- sparkletts water delivery
Who owns Sparkletts?
Sparkletts is owned by Primo Brands. Brandwave also tracks Primo Water, Alhambra, Crystal Springs and 
Poland Spring, owned by the same company, in the United States.
Do you work for Sparkletts? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sparkletts your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.