Brandwave

Crystal Springs vs Sparkletts:Which is more popular?

In September 2026, Sparkletts had more branded searches than Crystal Springs among water delivery services in the United States. Sparkletts had about 11,000 branded searches, while Crystal Springs had 1,000. Sparkletts made up 11.8% of all water delivery service searches we track, and Crystal Springs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about water delivery services, neither Crystal Springs nor Sparkletts appeared in any of the five answers.

Among water delivery services in the United States in September 2026

Who do people search for more?

Sparkletts, about 11 searches for every 1 for Crystal Springs

Sparkletts 11K searchesCrystal Springs 1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Crystal Springs in 0 of 5Sparkletts in 0 of 5

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Top water delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Crystal Springs nor Sparkletts showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culligan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ReadyRefresh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primo Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Valley Spring Water1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sparkletts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alhambra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crystal Springs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Crystal Springs or Sparkletts more popular in search?

This chart shows how often people search Google for Crystal Springs and Sparkletts by name. Each line represents a brand's share of searches for all seven water delivery services we track, month by month, from searches in United States.

Crystal Springs and Sparkletts among water delivery services in the United States, by month

Share of searches by month for Sparkletts, Crystal Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthReadyRefreshSparklettsPrimo WaterCulliganAlhambraMountain Valley Spring WaterCrystal Springs
Oct 202571.8%8.2%5.3%5.3%4.1%3.5%1.9%
Nov 202572.5%8.2%6.5%4.3%3.5%3.5%1.5%
Dec 202571.7%8.7%6.4%4.3%3.3%4.3%1.3%
Jan 202667.9%8.8%7.4%5%3.8%5%2.2%
Feb 202667.2%9.3%9%4%3.9%4%2.6%
Mar 202666.8%10.6%7.3%6%3.2%4%2.1%
Apr 202670.6%9.8%7.7%2.8%3.4%4.2%1.5%
May 202668.3%11.1%7.5%3.3%3.4%5%1.4%
Jun 202665.2%14.3%8.7%3.2%3.3%3.9%1.4%
Jul 202664.1%10.1%12.8%3.8%4%3.8%1.4%
Aug 202664.8%12.5%10.6%3.1%4%3.9%1.1%
Sep 202664.8%11.8%10.6%4.7%3.9%3.1%1.1%

How has the Crystal Springs and Sparkletts comparison changed over the last 12 months?

3 findings

How did search popularity change for United States water delivery services in September 2026?

2 changes
  1. In September 2026, Sparkletts lost share of searches among water delivery services in the United States, from 12.5% to 11.8%.

  2. Estimated monthly branded searches for Crystal Springs in the United States fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crystal Springs’ and Sparkletts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crystal Springs

1 branded search term

  • crystal springs water delivery

Sparkletts

2 branded search terms

  • sparkletts water
  • sparkletts water delivery

How the Brand Demand Index is measured

Other head-to-heads among water delivery services

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