Brandwave

Cocofloss vs Hello:Which is more popular?

In September 2026, Cocofloss and Hello were level in searches among oral care brands in the United States, with an estimated 27.1K branded searches each, at 5.7% of the total each. When we asked ChatGPT and Google AI Overviews about oral care brands, neither Cocofloss nor Hello appeared in any of the five answers.

Among oral care brands in the United States in September 2026

Who do people search for more?

Cocofloss and Hello are searched for about as often as each other.

Cocofloss 27.1K searchesHello 27.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Cocofloss in 0 of 5Hello in 0 of 5

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Cocofloss nor Hello showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Philips Sonicare4th
  5. Oral-B5th
  6. Boka6th
  7. Davids7th
  8. Tom’s of Maine8th
  9. Marvis–
  10. +1 more
  11. Hello–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about oral care brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Cocofloss or Hello more popular in search?

This chart shows how often people search Google for Cocofloss and Hello by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.

Cocofloss and Hello among oral care brands in the United States, by month

Share of searches by month for Cocofloss, Hello. The figures are in the table below the chart.

View monthly share of searches table
MonthBokaMarvisSensodyneCrestColgateOral-BPhilips SonicareCocoflossHelloQuipArm & HammerTom’s of MaineDavidsBurstBite
Oct 202511.5%14%9.4%9.4%9.4%7.7%7.7%7.7%6.3%5.1%3.4%3.4%2.8%1.5%0.83%
Nov 20259.1%13.6%9.1%9.1%7.5%9.1%9.1%9.1%6.1%6.1%3.3%3.3%2.7%1.8%0.81%
Dec 202510.4%15.5%8.5%8.5%8.5%8.5%8.5%6.9%6.9%5.7%3.1%3.8%2.5%1.7%0.92%
Jan 202614.8%14.8%8.1%9.9%8.1%6.6%6.6%6.6%6.6%4.4%3%5.4%2.4%1.3%1.1%
Feb 202616.3%13.3%8.9%8.9%8.9%6%6%6%7.3%4.9%3.3%6%2.7%1.2%0.64%
Mar 202615.3%10.3%8.4%8.4%10.3%6.9%6.9%10.3%6.9%4.6%3.1%3.8%3.1%1.1%0.91%
Apr 202616.5%11.1%9.1%9.1%9.1%6.1%6.1%6.1%7.4%4%4%6.1%3.3%1.2%0.98%
May 202617.1%11.4%9.3%9.3%9.3%6.2%6.2%6.2%7.6%4.2%3.4%4.2%3.4%1%1%
Jun 202617.3%11.6%9.5%7.7%9.5%6.3%7.7%6.3%6.3%4.2%3.5%5.2%2.8%1.3%0.84%
Jul 202623.2%10.4%8.5%7%8.5%5.7%7%7%7%3.8%3.1%3.8%3.1%1.1%0.61%
Aug 202616%13.1%8.7%8.7%8.7%7.1%7.1%5.9%7.1%4.8%3.2%3.9%3.2%1.2%1.2%
Sep 202615.6%15.6%10.4%8.5%7%7%7%5.7%5.7%4.7%3.8%3.8%3.1%1.1%0.76%

How has the Cocofloss and Hello comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Hello took it in February 2026, Cocofloss took it in March 2026, Hello took it in April 2026.
  • Across the 12 months ending September 2026, Cocofloss’ share of searches among oral care brands in the United States moved from 7.7% to 5.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Hello’s share of searches among oral care brands in the United States moved from 6.3% to 5.7%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for United States oral care brands in September 2026?

2 changes
  1. In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.

  2. In September 2026, Cocofloss rose from 9th to 8th among oral care brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cocofloss’ and Hello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cocofloss

1 branded search term

  • cocofloss

Hello

1 branded search term

  • hello toothpaste

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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