Cleancult vs Mrs. Meyer’s Clean Day:Which is more popular?
In September 2026, Cleancult and Mrs. Meyer’s Clean Day were level in searches among dish soap brands in the United States, with an estimated 3.6K branded searches each, at 2.5% of the total each. When we asked ChatGPT and Google AI Overviews about dish soap brands, Mrs. Meyer’s Clean Day appeared in three of the five answers and Cleancult in one. Mrs. Meyer’s Clean Day was mentioned before Cleancult in every answer that named either.
Who do people search for more?
Cleancult and Mrs. Meyer’s Clean Day are searched for about as often as each other.
Who does AI mention more?
Mrs. Meyer’s Clean Day, mentioned in 3 of 5 answers, Cleancult in 1
Who does AI recommend more?
Mrs. Meyer’s Clean Day, named ahead of Cleancult in 3 of 3 answers
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Top dish soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cleancult was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mrs. Meyer’s Clean Day was listed before Cleancult in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dish soap brands
5 answers
Asked ChatGPT
“Which dish soap brand should I buy in the US?”
Asked ChatGPT
“What are the best dish soap brands in the US?”
Asked ChatGPT
“What's the best dish soap brand in the US for greasy dishes?”
- 1Dawn
- 1
Searched Google, AI Overview
“dish soap brands”
Searched Google, AI Overview
“best dish soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Cleancult or Mrs. Meyer’s Clean Day more popular in search?
This chart shows how often people search Google for Cleancult and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all seven dish soap brands we track, month by month, from searches in United States.
Share of searches by month for Cleancult, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Branch Basics | Seventh Generation | Ajax | Cleancult | Mrs. Meyer’s Clean Day | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 30.7% | 9.2% | 2.2% | 2.7% | 4.1% | 1.5% |
| Nov 2025 | 43% | 40.3% | 8.1% | 1.6% | 2.4% | 3.6% | 1% |
| Dec 2025 | 49.3% | 31.1% | 9.3% | 1.8% | 2.3% | 5.1% | 1.2% |
| Jan 2026 | 49.6% | 32.1% | 9.6% | 1.9% | 2.3% | 2.9% | 1.5% |
| Feb 2026 | 46.4% | 33.3% | 10% | 2% | 3% | 3% | 2.4% |
| Mar 2026 | 46.6% | 35.3% | 8.6% | 1.7% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.4% | 31.3% | 9.4% | 2.3% | 2.8% | 2.8% | 1% |
| May 2026 | 42.6% | 38.6% | 9.4% | 2.3% | 2.8% | 3.4% | 0.83% |
| Jun 2026 | 47% | 34.9% | 8.5% | 2.5% | 2.5% | 3.8% | 0.7% |
| Jul 2026 | 47.1% | 34.9% | 8.5% | 2.5% | 3.1% | 3.1% | 0.71% |
| Aug 2026 | 51.1% | 31.3% | 9.4% | 2.3% | 2.8% | 2.3% | 0.82% |
| Sep 2026 | 55.3% | 28.1% | 8.4% | 2.5% | 2.5% | 2.5% | 0.69% |
How has the Cleancult and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cleancult took it in August 2026.
- Across the 12 months ending September 2026, Cleancult’s share of searches among dish soap brands in the United States moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Mrs. Meyer’s Clean Day’s share of searches among dish soap brands in the United States moved from 4.1% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Cleancult fell from 4th to 5th among dish soap brands in the United States.
Estimated monthly branded searches for Mrs. Meyer’s Clean Day in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cleancult’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cleancult
1 branded search term
- cleancult
Mrs. Meyer’s Clean Day
1 branded search term
- mrs meyers dish soap
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