Brandwave

Chase vs Lili:Which is more popular in the United States?

In October 2026, Chase had more branded searches than Lili among business bank accounts in the United States. Chase had about 8,100 branded searches, while Lili had 4,400. Chase made up 6.4% of all business bank account searches we track, and Lili accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Chase appeared in two of the four answers and Lili in none.

Among business bank accounts in the United States in October 2026

Who do people search for more?

Chase, about 84% more searches than Lili

Chase 8.1K searchesLili 4.4K searches

Who does AI mention more?

Chase, mentioned in 2 of 4 answers, Lili in 0

Chase in 2 of 4Lili in 0 of 4

Who does AI recommend more?

Chase, the only one of the two named

Chase first in 2Lili never named

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chase was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lili did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Chase or Lili more popular in search?

This chart shows how often people search Google for Chase and Lili by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.

Chase and Lili among business bank accounts in the United States, by month

Share of searches by month for Chase, Lili. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

How has branded search for Chase and Lili changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business bank accounts in October 2026?

2 changes
  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. Lili’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 2.7% to 3.5% in October 2026.

How are Chase’s and Lili’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chase’s and Lili’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chase

1 branded search term

  • chase business checking

Lili

1 branded search term

  • lili bank

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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