The California Wine Club vs Gold Medal Wine Club:Which is more popular?
In September 2026, The California Wine Club had more branded searches than Gold Medal Wine Club among wine clubs in the United States. The California Wine Club had about 590 branded searches, while Gold Medal Wine Club had 140. The California Wine Club made up 1.9% of all wine club searches we track, and Gold Medal Wine Club accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about wine clubs, The California Wine Club appeared in two of the five answers and Gold Medal Wine Club in none.
Who do people search for more?
The California Wine Club, about 4 searches for every 1 for Gold Medal Wine Club
Who does AI mention more?
The California Wine Club, mentioned in 2 of 5 answers, Gold Medal Wine Club in 0
Who does AI recommend more?
The California Wine Club, the only one of the two named
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The California Wine Club was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gold Medal Wine Club did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gold Medal Wine Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine clubs
5 answers
Asked ChatGPT
“Which wine club should I join in the US?”
Asked ChatGPT
“What are the best wine clubs in the US?”
Asked ChatGPT
“What's the best wine club in the US for trying new wines?”
Searched Google, AI Overview
“wine club”
Searched Google, AI Overview
“wine subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is The California Wine Club or Gold Medal Wine Club more popular in search?
This chart shows how often people search Google for The California Wine Club and Gold Medal Wine Club by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.
Share of searches by month for The California Wine Club, Gold Medal Wine Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naked Wines | Splash Wines | Laithwaites | Wine Access | Wine Insiders | Firstleaf | SommSelect | Vinebox | The California Wine Club | Plonk Wine Club | Gold Medal Wine Club |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 12.9% | 5.7% | 8.6% | 10.5% | 6.9% | 2.1% | 5.7% | 2.1% | 1.1% | 0.93% |
| Nov 2025 | 46.3% | 13.9% | 6.2% | 7.5% | 9.2% | 6.2% | 1.7% | 6.2% | 1.5% | 0.8% | 0.55% |
| Dec 2025 | 42.2% | 12.6% | 5.6% | 8.4% | 10.3% | 6.8% | 2.5% | 6.8% | 3% | 0.9% | 0.92% |
| Jan 2026 | 39.3% | 14.4% | 5.1% | 11.7% | 11.7% | 9.6% | 2.3% | 2.3% | 1.9% | 1% | 0.69% |
| Feb 2026 | 39.1% | 17.4% | 6.1% | 11.6% | 9.4% | 7.7% | 2.8% | 1.9% | 2.3% | 0.9% | 0.68% |
| Mar 2026 | 43.9% | 16% | 5.6% | 10.7% | 8.6% | 7.1% | 2.6% | 1.7% | 2.1% | 1% | 0.62% |
| Apr 2026 | 38.4% | 17.1% | 6% | 9.2% | 14% | 7.6% | 2.3% | 1.9% | 1.9% | 1.1% | 0.44% |
| May 2026 | 33.2% | 18.1% | 5.2% | 12.1% | 18.1% | 6.6% | 2% | 2% | 1.6% | 0.88% | 0.38% |
| Jun 2026 | 39.1% | 21.3% | 5.2% | 9.4% | 11.6% | 6.1% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jul 2026 | 39.3% | 21.4% | 5.2% | 9.4% | 11.7% | 6.2% | 2.3% | 1.3% | 1.9% | 0.91% | 0.36% |
| Aug 2026 | 38.5% | 21% | 6.1% | 9.2% | 11.5% | 6.1% | 2.3% | 1.9% | 1.9% | 1.1% | 0.45% |
| Sep 2026 | 32.7% | 21.8% | 11.9% | 9.6% | 9.6% | 6.3% | 2.4% | 2.4% | 1.9% | 1% | 0.46% |
How has the The California Wine Club and Gold Medal Wine Club comparison changed over the last 12 months?
3 findings
- The California Wine Club was ahead of Gold Medal Wine Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The California Wine Club’s share of searches among wine clubs in the United States moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, Gold Medal Wine Club’s share of searches among wine clubs in the United States moved from 0.93% to 0.46%, and its estimated monthly branded searches moved from 390 to 140.
How did search popularity change for United States wine clubs in September 2026?
2 changes
In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States.
Estimated monthly branded searches for Gold Medal Wine Club in the United States fell 64.1% over 12 measured months, from 390 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The California Wine Club’s and Gold Medal Wine Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The California Wine Club
1 branded search term
- california wine club
Gold Medal Wine Club
1 branded search term
- gold medal wine club
Other head-to-heads among wine clubs
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