Brandwave

Burst vs Quip:Which is more popular?

In September 2026, Quip had more branded searches than Burst among oral care brands in the United States. Quip had about 22,200 branded searches, while Burst had 5,400. Quip made up 4.7% of all oral care brand searches we track, and Burst accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about oral care brands, neither Burst nor Quip appeared in any of the five answers.

Among oral care brands in the United States in September 2026

Who do people search for more?

Quip, about 4 searches for every 1 for Burst

Quip 22.2K searchesBurst 5.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Burst in 0 of 5Quip in 0 of 5

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Burst nor Quip showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Philips Sonicare4th
  5. Oral-B5th
  6. Boka6th
  7. Davids7th
  8. Tom’s of Maine8th
  9. +3 more
  10. Quip–
  11. +1 more
  12. Burst–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about oral care brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Burst or Quip more popular in search?

This chart shows how often people search Google for Burst and Quip by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.

Burst and Quip among oral care brands in the United States, by month

Share of searches by month for Quip, Burst. The figures are in the table below the chart.

View monthly share of searches table
MonthBokaMarvisSensodyneCrestColgateOral-BPhilips SonicareCocoflossHelloQuipArm & HammerTom’s of MaineDavidsBurstBite
Oct 202511.5%14%9.4%9.4%9.4%7.7%7.7%7.7%6.3%5.1%3.4%3.4%2.8%1.5%0.83%
Nov 20259.1%13.6%9.1%9.1%7.5%9.1%9.1%9.1%6.1%6.1%3.3%3.3%2.7%1.8%0.81%
Dec 202510.4%15.5%8.5%8.5%8.5%8.5%8.5%6.9%6.9%5.7%3.1%3.8%2.5%1.7%0.92%
Jan 202614.8%14.8%8.1%9.9%8.1%6.6%6.6%6.6%6.6%4.4%3%5.4%2.4%1.3%1.1%
Feb 202616.3%13.3%8.9%8.9%8.9%6%6%6%7.3%4.9%3.3%6%2.7%1.2%0.64%
Mar 202615.3%10.3%8.4%8.4%10.3%6.9%6.9%10.3%6.9%4.6%3.1%3.8%3.1%1.1%0.91%
Apr 202616.5%11.1%9.1%9.1%9.1%6.1%6.1%6.1%7.4%4%4%6.1%3.3%1.2%0.98%
May 202617.1%11.4%9.3%9.3%9.3%6.2%6.2%6.2%7.6%4.2%3.4%4.2%3.4%1%1%
Jun 202617.3%11.6%9.5%7.7%9.5%6.3%7.7%6.3%6.3%4.2%3.5%5.2%2.8%1.3%0.84%
Jul 202623.2%10.4%8.5%7%8.5%5.7%7%7%7%3.8%3.1%3.8%3.1%1.1%0.61%
Aug 202616%13.1%8.7%8.7%8.7%7.1%7.1%5.9%7.1%4.8%3.2%3.9%3.2%1.2%1.2%
Sep 202615.6%15.6%10.4%8.5%7%7%7%5.7%5.7%4.7%3.8%3.8%3.1%1.1%0.76%

How has the Burst and Quip comparison changed over the last 12 months?

3 findings
  • Quip was ahead of Burst in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Quip’s share of searches among oral care brands in the United States moved from 5.1% to 4.7%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for United States oral care brands in September 2026?

1 change
  1. In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burst’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burst

1 branded search term

  • burst toothbrush

Quip

1 branded search term

  • quip toothbrush

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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