Burst vs Crest:Which is more popular?
In September 2026, Crest had more branded searches than Burst among oral care brands in the United States. Crest had about 40,500 branded searches, while Burst had 5,400. Crest made up 8.5% of all oral care brand searches we track, and Burst accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about oral care brands, Crest appeared in four of the five answers and Burst in none.
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Burst did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use?”
Asked ChatGPT
“What are the best toothpaste brands?”
Asked ChatGPT
“What is the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“best toothpaste”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Burst or Crest more popular in search?
This chart shows how often people search Google for Burst and Crest by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.
Share of searches by month for Crest, Burst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boka | Marvis | Sensodyne | Crest | Colgate | Oral-B | Philips Sonicare | Cocofloss | Hello | Quip | Arm & Hammer | Tom’s of Maine | Davids | Burst | Bite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 11.5% | 14% | 9.4% | 9.4% | 9.4% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 9.1% | 13.6% | 9.1% | 9.1% | 7.5% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 1.8% | 0.81% |
| Dec 2025 | 10.4% | 15.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% |
| Jan 2026 | 14.8% | 14.8% | 8.1% | 9.9% | 8.1% | 6.6% | 6.6% | 6.6% | 6.6% | 4.4% | 3% | 5.4% | 2.4% | 1.3% | 1.1% |
| Feb 2026 | 16.3% | 13.3% | 8.9% | 8.9% | 8.9% | 6% | 6% | 6% | 7.3% | 4.9% | 3.3% | 6% | 2.7% | 1.2% | 0.64% |
| Mar 2026 | 15.3% | 10.3% | 8.4% | 8.4% | 10.3% | 6.9% | 6.9% | 10.3% | 6.9% | 4.6% | 3.1% | 3.8% | 3.1% | 1.1% | 0.91% |
| Apr 2026 | 16.5% | 11.1% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 7.4% | 4% | 4% | 6.1% | 3.3% | 1.2% | 0.98% |
| May 2026 | 17.1% | 11.4% | 9.3% | 9.3% | 9.3% | 6.2% | 6.2% | 6.2% | 7.6% | 4.2% | 3.4% | 4.2% | 3.4% | 1% | 1% |
| Jun 2026 | 17.3% | 11.6% | 9.5% | 7.7% | 9.5% | 6.3% | 7.7% | 6.3% | 6.3% | 4.2% | 3.5% | 5.2% | 2.8% | 1.3% | 0.84% |
| Jul 2026 | 23.2% | 10.4% | 8.5% | 7% | 8.5% | 5.7% | 7% | 7% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 1.1% | 0.61% |
| Aug 2026 | 16% | 13.1% | 8.7% | 8.7% | 8.7% | 7.1% | 7.1% | 5.9% | 7.1% | 4.8% | 3.2% | 3.9% | 3.2% | 1.2% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 8.5% | 7% | 7% | 7% | 5.7% | 5.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.1% | 0.76% |
How has the Burst and Crest comparison changed over the last 12 months?
3 findings
- Crest was ahead of Burst in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Crest’s share of searches among oral care brands in the United States moved from 9.4% to 8.5%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United States oral care brands in September 2026?
2 changes
In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.
In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burst’s and Crest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oral care brands
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