Branch vs FlexiSpot:Which is more popular?
In September 2026, FlexiSpot had more branded searches than Branch among standing desk brands in the United States. FlexiSpot had about 49,500 branded searches, while Branch had 1,300. FlexiSpot made up 39.6% of all standing desk brand searches we track, and Branch accounted for 1%. When we asked ChatGPT and Google AI Overviews about standing desk brands, FlexiSpot appeared in all five answers and Branch in two. FlexiSpot was mentioned before Branch in every answer.
Who do people search for more?
FlexiSpot, about 38 searches for every 1 for Branch
Who does AI mention more?
FlexiSpot, mentioned in every answer we collected
Who does AI recommend more?
FlexiSpot, named ahead of Branch in every answer
Follow Branch vs FlexiSpot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top standing desk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FlexiSpot appeared in all five answers. Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FlexiSpot was listed before Branch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- FlexiSpot1st
UPLIFT Desk2nd
Branch3rd
IKEA4th
Vari5th
Autonomous6th
Desky–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UPLIFT Desk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IKEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vari1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Autonomous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Desky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about standing desk brands
5 answers
Asked ChatGPT
“Which standing desk should I buy?”
Asked ChatGPT
“What are the best standing desk brands?”
Asked ChatGPT
“What is the best standing desk for a home office?”
Searched Google, AI Overview
“standing desk”
Searched Google, AI Overview
“best standing desk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Branch or FlexiSpot more popular in search?
This chart shows how often people search Google for Branch and FlexiSpot by name. Each line represents a brand's share of searches for all seven standing desk brands we track, month by month, from searches in United States.
Share of searches by month for FlexiSpot, Branch. The figures are in the table below the chart.
View monthly share of searches table
| Month | FlexiSpot | UPLIFT Desk | Vari | IKEA | Desky | Autonomous | Branch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 15.1% | 8.2% | 4.5% | 3.7% | 1.1% |
| Nov 2025 | 41.9% | 28% | 12.5% | 6.9% | 5.6% | 3.7% | 1.3% |
| Dec 2025 | 38.3% | 31.4% | 14% | 7.7% | 4.2% | 3.4% | 1% |
| Jan 2026 | 36.2% | 29.6% | 16.2% | 8.8% | 4.8% | 3.2% | 1.2% |
| Feb 2026 | 34.8% | 34.8% | 12.7% | 8.5% | 4.6% | 3.1% | 1.4% |
| Mar 2026 | 37.3% | 30.5% | 13.6% | 9.1% | 5% | 3.3% | 1.2% |
| Apr 2026 | 34.9% | 34.9% | 12.8% | 8.5% | 4.7% | 3.1% | 1.1% |
| May 2026 | 37.3% | 30.5% | 13.6% | 9.1% | 5% | 3.3% | 1.2% |
| Jun 2026 | 38.6% | 31.6% | 11.5% | 9.4% | 4.2% | 3.4% | 1.2% |
| Jul 2026 | 38.6% | 31.6% | 11.5% | 9.4% | 4.2% | 3.4% | 1.2% |
| Aug 2026 | 36.5% | 29.9% | 13.4% | 10.9% | 4.9% | 3.2% | 1.2% |
| Sep 2026 | 39.6% | 32.4% | 11.8% | 7.9% | 4.3% | 2.9% | 1% |
How has the Branch and FlexiSpot comparison changed over the last 12 months?
3 findings
- FlexiSpot was ahead of Branch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Branch’s share of searches among standing desk brands in the United States moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among standing desk brands in the United States moved from 33.7% to 39.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United States standing desk brands in September 2026?
1 change
In September 2026, FlexiSpot gained share of searches among standing desk brands in the United States, from 36.5% to 39.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Branch’s and FlexiSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among standing desk brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.