Brandwave

How popular isBranch?

In September 2026, people searched for Branch by name about 7,900 times in the United States, about the same as the previous year. These searches made up 2.8% of all United States office chair brand searches, placing Branch fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about office chair brands, Branch appeared in three of the four answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Branch is the fourth most searched of 11 competitors and the second most recommended in AI answers.

  1. Herman MillerShare of searches 37.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. SecretlabShare of searches 37.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. SteelcaseShare of searches 7.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. BranchShare of searches 2.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. HaworthShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+6 more

Branch website (opens in a new tab)

Follow Branch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top office chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Branch is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steelcase1st
  2. Branch2nd
  3. Herman Miller3rd
  4. Haworth4th
  5. Sihoo5th
  6. Secretlab6th
  7. X-Chair–
  8. Hbada–
  9. Razer–
  10. Humanscale–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Steelcase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haworth2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sihoo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secretlab1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • X-Chair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hbada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Razer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about office chair brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which office chair brands compete with Branch?

Branch against office chair brands in the United States, by month

Share of searches by month for Herman Miller, Secretlab, Steelcase, Branch, Haworth, X-Chair, Sihoo. The figures are in the table below the chart.

View monthly share of searches table
MonthHerman MillerSecretlabSteelcaseBranchHaworthX-ChairSihooHbadaRazerHumanscaleAutonomous
Oct 202537.6%37.6%9.2%2.7%2.7%3.4%0.79%1.5%1.5%1.8%1.2%
Nov 202531.6%47.4%6.4%2.3%2.8%2.8%0.83%1.9%1.6%1.3%1%
Dec 202531.8%47.8%6.4%1.9%2.3%2.9%0.84%2.3%1.6%1%1%
Jan 202635.6%43.6%7.2%2.1%2.6%2.6%0.78%1.7%1.4%1.2%1.2%
Feb 202638.7%38.7%7.7%2.3%2.8%2.8%0.81%1.9%1.5%1.5%1%
Mar 202642.4%34.9%8.6%2.5%2.5%2.5%0.93%1.7%1.4%1.4%1.1%
Apr 202638.5%38.5%7.7%2.8%2.8%2.3%1.2%1.9%1.5%1.5%1.2%
May 202635.4%43%7.1%2.6%2.6%2.6%1.1%1.4%1.4%1.7%1.1%
Jun 202635.5%43.2%7.1%2.1%2.6%2.6%1.1%1.7%1.4%1.4%1.1%
Jul 202642.1%34.6%8.5%2.5%2.5%2.5%1.4%1.7%1.7%1.4%1.1%
Aug 202638.3%38.3%7.7%2.8%2.8%2.3%1.9%1.5%1.5%1.5%1.3%
Sep 202637.8%37.8%7.6%2.8%2.8%2.8%2.3%1.8%1.8%1.5%1.2%

  1. 1.Herman Miller

    37.8%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  2. 2.Secretlab

    37.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  3. 3.Steelcase

    7.6%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  4. 4.Branch

    2.8%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.Haworth

    2.8%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.X-Chair

    2.8%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Sihoo

    2.3%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Hbada

    1.8%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Razer

    1.8%

    Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Humanscale

    1.5%

    Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  11. 11.Autonomous

    1.2%

    Held 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Branch and its closest rivals

Every comparison with Branch

15 comparisons

How has branded search demand for Branch changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Branch in the United States held steady at 7.9K.
  • Across the 12 months ending September 2026, Branch rose from 5th to 4th among office chair brands in the United States.

How did search popularity change for United States office chair brands in September 2026?

6 changes

  1. In September 2026, Herman Miller lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.

  2. In September 2026, Secretlab lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.

  3. Sihoo’s share of searches among office chair brands in the United States has gained ground for 3 months in a row, from 1.1% to 2.3% in September 2026.

  4. In September 2026, Razer rose from 10th to 9th among office chair brands in the United States.

  5. In September 2026, Humanscale fell from 9th to 10th among office chair brands in the United States.

  6. Estimated monthly branded searches for Hbada in the United States rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are Branch’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Branch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • branch chair
  • branch standing desk

Do you work for Branch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Branch compete?

Branch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Office chair brands4th of 112.8%Shown above
Standing desk brands7th of 71%Show ranking
Creator with pink hair and a pink jacket

Is Branch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free