Office chair brands in the United States:Which are most popular?

Name: Office chair brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Herman Miller and Secretlab tie for the highest share of searches among office chair brands in the United States, at 37.8% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Herman Miller and Steelcase showed up in every answer. Steelcase was recommended most often, coming first in two out of four responses.

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Top office chair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Herman Miller and Steelcase appeared every time. Steelcase was recommended most often, coming first in two out of four answers. Branch was second, and Herman Miller was third. X-Chair, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Herman Miller	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Steelcase	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Branch	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Haworth	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Sihoo	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Secretlab	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
X-Chair	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Hbada	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Razer	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Humanscale	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Autonomous	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Steelcase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Haworth2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sihoo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Secretlab1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
X-Chair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hbada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Razer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Humanscale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autonomous0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about office chair brands

4 answers

Asked ChatGPT
“Which office chair should I buy?”
1. 1Branch
2. 2Haworth
3. 3Steelcase
4. 4Herman Miller
Asked ChatGPT
“What are the best office chair brands?”
1. 1Herman Miller
2. 2Steelcase
3. 3Haworth
4. 4Branch
5. 5Secretlab
6. 6Sihoo
Asked ChatGPT
“What is the best office chair for back pain?”
1. 1Steelcase
2. 2Branch
3. 3Sihoo
4. 4Herman Miller
Searched Google, AI Overview
“office chair”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best office chair”
1. 1Steelcase
2. 2Herman Miller

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which office chair brands do people search for most?

This chart shows how often people search Google for each office chair brand by name. Each line represents a brand's share of searches for all 11 office chair brands we track, month by month, from searches in United States.

Share of searches among office chair brands in the United States, by month

Month	Herman Miller	Secretlab	Steelcase	Branch	Haworth	X-Chair	Sihoo	Hbada	Razer	Humanscale	Autonomous
Oct 2025	37.6%	37.6%	9.2%	2.7%	2.7%	3.4%	0.79%	1.5%	1.5%	1.8%	1.2%
Nov 2025	31.6%	47.4%	6.4%	2.3%	2.8%	2.8%	0.83%	1.9%	1.6%	1.3%	1%
Dec 2025	31.8%	47.8%	6.4%	1.9%	2.3%	2.9%	0.84%	2.3%	1.6%	1%	1%
Jan 2026	35.6%	43.6%	7.2%	2.1%	2.6%	2.6%	0.78%	1.7%	1.4%	1.2%	1.2%
Feb 2026	38.7%	38.7%	7.7%	2.3%	2.8%	2.8%	0.81%	1.9%	1.5%	1.5%	1%
Mar 2026	42.4%	34.9%	8.6%	2.5%	2.5%	2.5%	0.93%	1.7%	1.4%	1.4%	1.1%
Apr 2026	38.5%	38.5%	7.7%	2.8%	2.8%	2.3%	1.2%	1.9%	1.5%	1.5%	1.2%
May 2026	35.4%	43%	7.1%	2.6%	2.6%	2.6%	1.1%	1.4%	1.4%	1.7%	1.1%
Jun 2026	35.5%	43.2%	7.1%	2.1%	2.6%	2.6%	1.1%	1.7%	1.4%	1.4%	1.1%
Jul 2026	42.1%	34.6%	8.5%	2.5%	2.5%	2.5%	1.4%	1.7%	1.7%	1.4%	1.1%
Aug 2026	38.3%	38.3%	7.7%	2.8%	2.8%	2.3%	1.9%	1.5%	1.5%	1.5%	1.3%
Sep 2026	37.8%	37.8%	7.6%	2.8%	2.8%	2.8%	2.3%	1.8%	1.8%	1.5%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Herman Miller	37.8%	90.5K	-17.7%	-0.5 points
2, held 2nd	Secretlab	37.8%	90.5K	-17.7%	-0.5 points
3, held 3rd	Steelcase	7.6%	18.1K	-18.5%	-0.2 points
4, held 4th	Branch	2.8%	6.6K	-18.5%	-0.1 points
5, held 5th	Haworth	2.8%	6.6K	-18.5%	-0.1 points
6, held 6th	X-Chair	2.8%	6.6K	0%	+0.5 points
7, held 7th	Sihoo	2.3%	5.4K	0%	+0.4 points
8, held 8th	Hbada	1.8%	4.4K	0%	+0.3 points
9, moved from 10th to 9th	Razer	1.8%	4.4K	0%	+0.3 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Humanscale	1.5%	3.6K	-18.2%	0 pointsmoved from 9th to 10th
11, held 11th	Autonomous	1.2%	2.9K	-19.4%	0 points

1.Herman Miller
37.8%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
2.Secretlab
37.8%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
3.Steelcase
7.6%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
4.Branch
2.8%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
5.Haworth
2.8%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
6.X-Chair
2.8%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.Sihoo
2.3%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Hbada
1.8%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Razer
1.8%
Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Humanscale
1.5%
Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
11.Autonomous
1.2%
Held 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Which brand is most popular in search among office chair brands in the United States?

11 brands

Herman Miller and Secretlab tie for the highest share of searches among office chair brands in the United States, at 37.8% each in September 2026.

United States office chair brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Herman Miller	37.6% → 37.8%	42.4%Mar 2026	31.6%Nov 2025	1st
Secretlab	37.6% → 37.8%	47.8%Dec 2025	34.6%Jul 2026	2nd
Steelcase	9.2% → 7.6%	9.2%Oct 2025	6.4%Nov 2025	3rd
Branch	2.7% → 2.8%	2.8%Aug 2026	1.9%Dec 2025	5th → 4th
Haworth	2.7% → 2.8%	2.8%Nov 2025	2.3%Dec 2025	6th → 5th
X-Chair	3.4% → 2.8%	3.4%Oct 2025	2.3%Apr 2026	4th → 6th
Sihoo	0.79% → 2.3%	2.3%Sep 2026	0.78%Jan 2026	11th → 7th
Hbada	1.5% → 1.8%	2.3%Dec 2025	1.4%May 2026	8th
Razer	1.5% → 1.8%	1.8%Sep 2026	1.4%Mar 2026	9th
Humanscale	1.8% → 1.5%	1.8%Oct 2025	1%Dec 2025	7th → 10th
Autonomous	1.2%	1.3%Aug 2026	1%Feb 2026	10th → 11th

Each finding as a sentence

Across the 12 months ending September 2026, Steelcase’s share of searches among office chair brands in the United States decreased from 9.2% to 7.6%.
Across the 12 months ending September 2026, X-Chair’s share of searches among office chair brands in the United States decreased from 3.4% to 2.8%.
Across the 12 months ending September 2026, Sihoo’s share of searches among office chair brands in the United States increased from 0.79% to 2.3%.
Across the 12 months ending September 2026, Herman Miller’s share of searches among office chair brands in the United States peaked at 42.4% in March 2026 and was lowest at 31.6% in November 2025.
Across the 12 months ending September 2026, Secretlab’s share of searches among office chair brands in the United States peaked at 47.8% in December 2025 and was lowest at 34.6% in July 2026.
Across the 12 months ending September 2026, Steelcase’s share of searches among office chair brands in the United States peaked at 9.2% in October 2025 and was lowest at 6.4% in November 2025.
Across the 12 months ending September 2026, X-Chair’s share of searches among office chair brands in the United States peaked at 3.4% in October 2025 and was lowest at 2.3% in April 2026.
Across the 12 months ending September 2026, Sihoo’s share of searches among office chair brands in the United States peaked at 2.3% in September 2026 and was lowest at 0.78% in January 2026.
Across the 12 months ending September 2026, Branch rose from 5th to 4th among office chair brands in the United States.
Across the 12 months ending September 2026, Haworth rose from 6th to 5th among office chair brands in the United States.
Across the 12 months ending September 2026, X-Chair fell from 4th to 6th among office chair brands in the United States.
Across the 12 months ending September 2026, Sihoo rose from 11th to 7th among office chair brands in the United States.
Across the 12 months ending September 2026, Humanscale fell from 7th to 10th among office chair brands in the United States.
Across the 12 months ending September 2026, Autonomous fell from 10th to 11th among office chair brands in the United States.
Across the 12 months ending September 2026, Herman Miller, Secretlab, Hbada and Razer held steady: their share of searches among office chair brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States office chair brands in September 2026?

8 changes

In September 2026, Herman Miller lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.
In September 2026, Secretlab lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.
Sihoo’s share of searches among office chair brands in the United States has gained ground for 3 months in a row, from 1.1% to 2.3% in September 2026.
In September 2026, Razer rose from 10th to 9th among office chair brands in the United States.
In September 2026, Humanscale fell from 9th to 10th among office chair brands in the United States.
Estimated monthly branded searches for Hbada in the United States rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for X-Chair in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Steelcase in the United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted for office chair brands?

11 search terms

Each brand's share of searches among office chair brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.