Brandwave

Branch vs Hbada:Which is more popular?

In September 2026, Branch had more branded searches than Hbada among office chair brands in the United States. Branch had about 6,600 branded searches, while Hbada had 4,400. Branch made up 2.8% of all office chair brand searches we track, and Hbada accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about office chair brands, Branch appeared in three of the four answers and Hbada in none.

Among office chair brands in the United States in September 2026

Who do people search for more?

Branch, about 50% more searches than Hbada

Branch 6.6K searchesHbada 4.4K searches

Who does AI mention more?

Branch, mentioned in 3 of 4 answers, Hbada in 0

Branch in 3 of 4Hbada in 0 of 4

Who does AI recommend more?

Branch, the only one of the two named

Branch first in 3Hbada never named

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Top office chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hbada did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steelcase1st
  2. Branch2nd
  3. Herman Miller3rd
  4. Haworth4th
  5. Sihoo5th
  6. Secretlab6th
  7. X-Chair–
  8. Hbada–
  9. Razer–
  10. Humanscale–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Steelcase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haworth2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sihoo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secretlab1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • X-Chair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hbada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Razer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about office chair brands

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Branch or Hbada more popular in search?

This chart shows how often people search Google for Branch and Hbada by name. Each line represents a brand's share of searches for all 11 office chair brands we track, month by month, from searches in United States.

Branch and Hbada among office chair brands in the United States, by month

Share of searches by month for Branch, Hbada. The figures are in the table below the chart.

View monthly share of searches table
MonthHerman MillerSecretlabSteelcaseBranchHaworthX-ChairSihooHbadaRazerHumanscaleAutonomous
Oct 202537.6%37.6%9.2%2.7%2.7%3.4%0.79%1.5%1.5%1.8%1.2%
Nov 202531.6%47.4%6.4%2.3%2.8%2.8%0.83%1.9%1.6%1.3%1%
Dec 202531.8%47.8%6.4%1.9%2.3%2.9%0.84%2.3%1.6%1%1%
Jan 202635.6%43.6%7.2%2.1%2.6%2.6%0.78%1.7%1.4%1.2%1.2%
Feb 202638.7%38.7%7.7%2.3%2.8%2.8%0.81%1.9%1.5%1.5%1%
Mar 202642.4%34.9%8.6%2.5%2.5%2.5%0.93%1.7%1.4%1.4%1.1%
Apr 202638.5%38.5%7.7%2.8%2.8%2.3%1.2%1.9%1.5%1.5%1.2%
May 202635.4%43%7.1%2.6%2.6%2.6%1.1%1.4%1.4%1.7%1.1%
Jun 202635.5%43.2%7.1%2.1%2.6%2.6%1.1%1.7%1.4%1.4%1.1%
Jul 202642.1%34.6%8.5%2.5%2.5%2.5%1.4%1.7%1.7%1.4%1.1%
Aug 202638.3%38.3%7.7%2.8%2.8%2.3%1.9%1.5%1.5%1.5%1.3%
Sep 202637.8%37.8%7.6%2.8%2.8%2.8%2.3%1.8%1.8%1.5%1.2%

How has the Branch and Hbada comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Hbada took it in December 2025, Branch took it in January 2026.
  • Across the 12 months ending September 2026, Branch’s share of searches among office chair brands in the United States moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Hbada’s share of searches among office chair brands in the United States moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

How did search popularity change for United States office chair brands in September 2026?

1 change
  1. Estimated monthly branded searches for Hbada in the United States rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Branch’s and Hbada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Branch

1 branded search term

  • branch chair

Hbada

1 branded search term

  • hbada chair

How the Brand Demand Index is measured

Other head-to-heads among office chair brands

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