Bota Box vs Kendall-Jackson:Which is more popular?
In September 2026, Kendall-Jackson had more branded searches than Bota Box among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Bota Box had 5,400. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Bota Box accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about wine brands, Kendall-Jackson appeared in two of the five answers and Bota Box in one. Kendall-Jackson was mentioned before Bota Box in two out of three answers that named either.
Who do people search for more?
Kendall-Jackson, about 2 searches for every 1 for Bota Box
Who does AI mention more?
Kendall-Jackson, mentioned in 2 of 5 answers, Bota Box in 1
Who does AI recommend more?
Kendall-Jackson, named ahead of Bota Box in 2 of 3 answers
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kendall-Jackson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bota Box was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kendall-Jackson was listed before Bota Box in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Bota Box or Kendall-Jackson more popular in search?
This chart shows how often people search Google for Bota Box and Kendall-Jackson by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for Kendall-Jackson, Bota Box. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
How has the Bota Box and Kendall-Jackson comparison changed over the last 12 months?
3 findings
- Kendall-Jackson was ahead of Bota Box in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bota Box’s share of searches among wine brands in the United States moved from 3.8% to 3.5%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States moved from 5.7% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for United States wine brands in September 2026?
2 changes
In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.
In September 2026, Bota Box rose from 10th to 9th among wine brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bota Box’s and Kendall-Jackson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bota Box
1 branded search term
- bota box
Kendall-Jackson
1 branded search term
- kendall jackson
Other head-to-heads among wine brands
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