Boll & Branch vs Brooklinen:Which is more popular?
In September 2026, Brooklinen had more branded searches than Boll & Branch among bedding brands in the United States. Brooklinen had about 135,000 branded searches, while Boll & Branch had 90,500. Brooklinen made up 34.4% of all bedding brand searches we track, and Boll & Branch accounted for 23%. When we asked ChatGPT and Google AI Overviews about bedding brands, Brooklinen appeared in four of the five answers and Boll & Branch in two. Boll & Branch and Brooklinen were each mentioned first in one of the two answers.
Who do people search for more?
Brooklinen, about 49% more searches than Boll & Branch
Who does AI mention more?
Brooklinen, mentioned in 4 of 5 answers, Boll & Branch in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boll & Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boll & Branch and Brooklinen were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Brooklinen1st
Cozy Earth2nd
Boll & Branch2nd
Quince4th
Parachute5th
Bedsure–
Ettitude–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“Which sheets should I buy?”
Asked ChatGPT
“What are the best bedding brands?”
Asked ChatGPT
“What are the best cooling sheets?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Boll & Branch or Brooklinen more popular in search?
This chart shows how often people search Google for Boll & Branch and Brooklinen by name. Each line represents a brand's share of searches for all seven bedding brands we track, month by month, from searches in United States.
Share of searches by month for Brooklinen, Boll & Branch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Quince | Parachute | Bedsure | Ettitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 40% | 22% | 3.6% | 3.6% | 3.6% | 0.58% |
| Nov 2025 | 25.1% | 45.9% | 20.6% | 2.8% | 2.8% | 2.3% | 0.55% |
| Dec 2025 | 24.6% | 44.9% | 20.1% | 2.7% | 2.2% | 4.9% | 0.54% |
| Jan 2026 | 30.6% | 37.4% | 20.5% | 4.1% | 2.7% | 4.1% | 0.66% |
| Feb 2026 | 30.5% | 37.5% | 20.5% | 4.1% | 3.4% | 3.4% | 0.67% |
| Mar 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.67% |
| Apr 2026 | 33.3% | 33.3% | 22.3% | 4.5% | 3% | 3% | 0.59% |
| May 2026 | 32.3% | 32.3% | 21.7% | 5.3% | 4.3% | 3.5% | 0.57% |
| Jun 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.81% |
| Jul 2026 | 29.6% | 24.4% | 29.6% | 6% | 6% | 4% | 0.51% |
| Aug 2026 | 32.7% | 26.7% | 21.9% | 6.6% | 8% | 3.6% | 0.46% |
| Sep 2026 | 34.4% | 28% | 23% | 5.6% | 4.6% | 3.8% | 0.61% |
How has the Boll & Branch and Brooklinen comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of Boll & Branch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States moved from 22% to 23%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States moved from 26.7% to 34.4%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for United States bedding brands in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%.
In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boll & Branch’s and Brooklinen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boll & Branch
1 branded search term
- boll and branch
Brooklinen
1 branded search term
- brooklinen
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