Bedding brands in the United States:Which are most popular?

Name: Bedding brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Brooklinen was the most searched bedding brand in the United States, accounting for 34.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Brooklinen was mentioned most often, in four of the five answers. Brooklinen was recommended most often, though no response put it first.

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Top bedding brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned most often, in four of the five answers. Brooklinen was recommended most often, though no answer put it first. Cozy Earth and Boll & Branch tied for second. Bedsure, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Brooklinen	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Boll & Branch	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Quince	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Cozy Earth	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Parachute	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bedsure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ettitude	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bedding brands

5 answers

Asked ChatGPT
“Which sheets should I buy?”
1. 1Brooklinen
Asked ChatGPT
“What are the best bedding brands?”
1. 1Boll & Branch
2. 2Brooklinen
3. 3Parachute
4. 4Quince
Asked ChatGPT
“What are the best cooling sheets?”
1. 1Brooklinen
Searched Google, AI Overview
“bed sheets”
1. 1Boll & Branch
Searched Google, AI Overview
“best sheets”
1. 1Cozy Earth
2. 2Quince
3. 3Brooklinen

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which bedding brands do people search for most?

This chart shows how often people search Google for each bedding brand by name. Each line represents a brand's share of searches for all seven bedding brands we track, month by month, from searches in United States.

Share of searches among bedding brands in the United States, by month

Month	Brooklinen	Cozy Earth	Boll & Branch	Quince	Parachute	Bedsure	Ettitude
Oct 2025	26.7%	40%	22%	3.6%	3.6%	3.6%	0.58%
Nov 2025	25.1%	45.9%	20.6%	2.8%	2.8%	2.3%	0.55%
Dec 2025	24.6%	44.9%	20.1%	2.7%	2.2%	4.9%	0.54%
Jan 2026	30.6%	37.4%	20.5%	4.1%	2.7%	4.1%	0.66%
Feb 2026	30.5%	37.5%	20.5%	4.1%	3.4%	3.4%	0.67%
Mar 2026	30.7%	30.7%	25.3%	5.1%	3.4%	4.1%	0.67%
Apr 2026	33.3%	33.3%	22.3%	4.5%	3%	3%	0.59%
May 2026	32.3%	32.3%	21.7%	5.3%	4.3%	3.5%	0.57%
Jun 2026	30.7%	30.7%	25.3%	5.1%	3.4%	4.1%	0.81%
Jul 2026	29.6%	24.4%	29.6%	6%	6%	4%	0.51%
Aug 2026	32.7%	26.7%	21.9%	6.6%	8%	3.6%	0.46%
Sep 2026	34.4%	28%	23%	5.6%	4.6%	3.8%	0.61%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Brooklinen	34.4%	135K	0%	+1.6 points
2, held 2nd	Cozy Earth	28%	110K	0%	+1.3 points
3, held 3rd	Boll & Branch	23%	90.5K	0%	+1.1 points
4, moved from 5th to 4th	Quince	5.6%	22.2K	-18.1%	-0.9 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Parachute	4.6%	18.1K	-45.3%	-3.4 pointsmoved from 4th to 5th
6, held 6th	Bedsure	3.8%	14.8K	0%	+0.2 points
7, held 7th	Ettitude	0.61%	2.4K	+26.3%	+0.1 points

1.Brooklinen
34.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.Cozy Earth
28%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.Boll & Branch
23%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.Quince
5.6%
Moved from 5th to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
5.Parachute
4.6%
Moved from 4th to 5th. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.4 points.
6.Bedsure
3.8%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Ettitude
0.61%
Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Which brand is most popular in search among bedding brands in the United States?

7 brands

In September 2026, Brooklinen was the most searched among bedding brands in the United States, with an estimated 135K branded searches, 34.4% of all searches for the seven we track. Cozy Earth is in 2nd place, 6.4 percentage points behind at 28%.

United States bedding brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Brooklinen	26.7% → 34.4%	34.4%Sep 2026	24.6%Dec 2025	2nd → 1st
Cozy Earth	40% → 28%	45.9%Nov 2025	24.4%Jul 2026	1st → 2nd
Boll & Branch	22% → 23%	29.6%Jul 2026	20.1%Dec 2025	3rd
Quince	3.6% → 5.6%	6.6%Aug 2026	2.7%Dec 2025	6th → 4th
Parachute	3.6% → 4.6%	8%Aug 2026	2.2%Dec 2025	5th
Bedsure	3.6% → 3.8%	4.9%Dec 2025	2.3%Nov 2025	4th → 6th
Ettitude	0.58% → 0.61%	0.81%Jun 2026	0.46%Aug 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States increased from 26.7% to 34.4%.
Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States decreased from 40% to 28%.
Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States increased from 22% to 23%.
Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States increased from 3.6% to 5.6%.
Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States increased from 3.6% to 4.6%.
Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States peaked at 34.4% in September 2026 and was lowest at 24.6% in December 2025.
Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States peaked at 45.9% in November 2025 and was lowest at 24.4% in July 2026.
Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States peaked at 29.6% in July 2026 and was lowest at 20.1% in December 2025.
Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States peaked at 6.6% in August 2026 and was lowest at 2.7% in December 2025.
Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States peaked at 8% in August 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending September 2026, Bedsure’s share of searches among bedding brands in the United States peaked at 4.9% in December 2025 and was lowest at 2.3% in November 2025.
Across the 12 months ending September 2026, Brooklinen rose from 2nd to 1st among bedding brands in the United States.
Across the 12 months ending September 2026, Cozy Earth fell from 1st to 2nd among bedding brands in the United States.
Across the 12 months ending September 2026, Quince rose from 6th to 4th among bedding brands in the United States.
Across the 12 months ending September 2026, Bedsure fell from 4th to 6th among bedding brands in the United States.
Across the 12 months ending September 2026, Ettitude held steady: its share of searches among bedding brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States bedding brands in September 2026?

5 changes

In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%.
In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%.
In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%.
In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.
In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%.

How are branded searches counted for bedding brands?

7 search terms

Each brand's share of searches among bedding brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.