How popular isQuince?
In September 2026, people searched for Quince by name about 34,300 times in the United States, a 27.5% increase from the previous year. These searches made up 5.6% of all United States bedding brand searches, placing Quince fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bedding brands, Quince appeared in two of the five answers and was the fourth most recommended of the seven.
Quince is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
BrooklinenShare of searches 34.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Cozy EarthShare of searches 28%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
Boll & BranchShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
QuinceShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ParachuteShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quince is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Brooklinen1st
- Cozy Earth2nd
- Boll & Branch2nd
- Quince4th
- Parachute5th
Bedsure–
Ettitude–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“Which sheets should I buy?”
Asked ChatGPT
“What are the best bedding brands?”
Asked ChatGPT
“What are the best cooling sheets?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which bedding brands compete with Quince?
Share of searches by month for Brooklinen, Cozy Earth, Boll & Branch, Quince, Parachute, Bedsure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Quince | Parachute | Bedsure | Ettitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 40% | 22% | 3.6% | 3.6% | 3.6% | 0.58% |
| Nov 2025 | 25.1% | 45.9% | 20.6% | 2.8% | 2.8% | 2.3% | 0.55% |
| Dec 2025 | 24.6% | 44.9% | 20.1% | 2.7% | 2.2% | 4.9% | 0.54% |
| Jan 2026 | 30.6% | 37.4% | 20.5% | 4.1% | 2.7% | 4.1% | 0.66% |
| Feb 2026 | 30.5% | 37.5% | 20.5% | 4.1% | 3.4% | 3.4% | 0.67% |
| Mar 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.67% |
| Apr 2026 | 33.3% | 33.3% | 22.3% | 4.5% | 3% | 3% | 0.59% |
| May 2026 | 32.3% | 32.3% | 21.7% | 5.3% | 4.3% | 3.5% | 0.57% |
| Jun 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.81% |
| Jul 2026 | 29.6% | 24.4% | 29.6% | 6% | 6% | 4% | 0.51% |
| Aug 2026 | 32.7% | 26.7% | 21.9% | 6.6% | 8% | 3.6% | 0.46% |
| Sep 2026 | 34.4% | 28% | 23% | 5.6% | 4.6% | 3.8% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 135K | 0% | +1.6 points | |
| 2, held 2nd | 28% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 23% | 90.5K | 0% | +1.1 points | |
| 4, moved from 5th to 4th | 5.6% | 22.2K | -18.1% | -0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 18.1K | -45.3% | -3.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.8% | 14.8K | 0% | +0.2 points | |
| 7, held 7th | 0.61% | 2.4K | +26.3% | +0.1 points |
34.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
28%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
23%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Quince5.6%
Moved from 5th to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
4.6%
Moved from 4th to 5th. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.4 points.
6.
Bedsure3.8%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Ettitude0.61%
Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare popularity between Quince and its closest rivals
Every comparison with Quince
20 comparisons
- Boll & Branch vs Quince
- Brooklinen vs Quince
- Cozy Earth vs Quince
- Parachute vs Quince
- Bedsure vs Quince
- Alex and Ani vs Quince
- Ana Luisa vs Quince
- Cartier vs Quince
- Catbird vs Quince
- David Yurman vs Quince
- Evry Jewels vs Quince
- Gorjana vs Quince
- James Avery vs Quince
- Kendra Scott vs Quince
- Mejuri vs Quince
- Monica Vinader vs Quince
- Pandora vs Quince
- Quince vs Tiffany & Co.
- Quince vs Swarovski
- Ettitude vs Quince
How has branded search demand for Quince changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quince in the United States rose from 26.9K to 34.3K.
- Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States increased from 3.6% to 5.6%.
- Across the 12 months ending September 2026, Quince’s share of searches among bedding brands in the United States peaked at 6.6% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Quince rose from 6th to 4th among bedding brands in the United States.
How did search popularity change for United States bedding brands in September 2026?
5 changes
In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%.
In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%.
In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%.
In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.
In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%.
How are Quince’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- quince jewelry
- quince sheets
Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Quince compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Jewelry brands | 14th of 15 | 0.37% | Show ranking |
| Bedding brands | 4th of 7 | 5.6% | Shown above |
Is Quince your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.