Monica Vinader vs Quince:Which is more popular?
In September 2026, Monica Vinader had more branded searches than Quince among jewelry brands in the United States. Monica Vinader had about 22,200 branded searches, while Quince had 12,100. Monica Vinader made up 0.67% of all jewelry brand searches we track, and Quince accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Quince appeared in two of the three answers and Monica Vinader in one. Quince was mentioned before Monica Vinader in every answer that named either.
Who do people search for more?
Monica Vinader, about 83% more searches than Quince
Who does AI mention more?
Quince, mentioned in 2 of 3 answers, Monica Vinader in 1
Who does AI recommend more?
Quince, named ahead of Monica Vinader in 2 of 2 answers
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Top jewelry brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Quince was mentioned in two out of three: in two of the three ChatGPT answers. Monica Vinader was mentioned in one out of three: in one of the three ChatGPT answers. Quince was listed before Monica Vinader in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mejuri1st
Quince2nd
Catbird3rd
Cartier4th
Tiffany & Co.5th
David Yurman6th
Swarovski7th
Monica Vinader8th
Gorjana9th
Ana Luisa10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mejuri3 of 3Named in 3 of 3 ChatGPT answers
Catbird3 of 3Named in 3 of 3 ChatGPT answers
David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers
Cartier2 of 3Named in 2 of 3 ChatGPT answers
Quince2 of 3Named in 2 of 3 ChatGPT answers
Gorjana1 of 3Named in 1 of 3 ChatGPT answers
Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers
See every answer about jewelry brands
3 answers
Asked ChatGPT
“Which jewelry brands are worth buying?”
Asked ChatGPT
“What are the best jewelry brands?”
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Monica Vinader or Quince more popular in search?
This chart shows how often people search Google for Monica Vinader and Quince by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.
Share of searches by month for Monica Vinader, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kendra Scott | James Avery | David Yurman | Pandora | Evry Jewels | Gorjana | Mejuri | Alex and Ani | Ana Luisa | Monica Vinader | Tiffany & Co. | Cartier | Catbird | Quince | Swarovski |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.6% | 11.8% | 11.8% | 6.4% | 6.4% | 6.4% | 1.6% | 0.87% | 0.71% | 1.6% | 1.3% | 0.47% | 0.32% | 0.58% |
| Nov 2025 | 29.4% | 16% | 8.8% | 16% | 13.1% | 4.8% | 5.9% | 1.4% | 0.79% | 0.79% | 0.97% | 0.79% | 0.43% | 0.19% | 0.36% |
| Dec 2025 | 23% | 23% | 12.6% | 18.8% | 5.7% | 5.7% | 4.6% | 2.1% | 0.76% | 0.62% | 1.1% | 0.93% | 0.51% | 0.19% | 0.51% |
| Jan 2026 | 23.5% | 23.5% | 12.9% | 15.8% | 5.8% | 5.8% | 5.8% | 1.7% | 0.78% | 0.64% | 1.2% | 1.2% | 0.52% | 0.28% | 0.52% |
| Feb 2026 | 21.4% | 26% | 11.7% | 17.5% | 5.2% | 5.2% | 6.4% | 1.6% | 0.86% | 0.58% | 1.1% | 1.3% | 0.47% | 0.31% | 0.47% |
| Mar 2026 | 25% | 20.4% | 13.7% | 13.7% | 7.5% | 6.1% | 6.1% | 1.8% | 1% | 0.82% | 1.2% | 1.2% | 0.55% | 0.37% | 0.55% |
| Apr 2026 | 22.1% | 22.1% | 14.8% | 12.1% | 8.1% | 6.6% | 6.6% | 2.4% | 0.89% | 0.73% | 1.1% | 1.1% | 0.6% | 0.4% | 0.49% |
| May 2026 | 22.5% | 22.5% | 12.4% | 18.5% | 4.5% | 6.8% | 5.5% | 2.5% | 0.91% | 0.61% | 0.91% | 1.1% | 0.5% | 0.33% | 0.5% |
| Jun 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 6.1% | 7.5% | 6.1% | 2.8% | 1% | 1% | 1.5% | 1% | 0.55% | 0.37% | 0.68% |
| Jul 2026 | 21.7% | 26.4% | 11.9% | 14.5% | 6.5% | 6.5% | 5.3% | 2.4% | 0.87% | 0.72% | 0.59% | 1.1% | 0.59% | 0.39% | 0.59% |
| Aug 2026 | 23.6% | 19.3% | 12.9% | 15.8% | 7.1% | 7.1% | 7.1% | 2.6% | 0.95% | 0.64% | 0.78% | 0.78% | 0.52% | 0.42% | 0.52% |
| Sep 2026 | 24.9% | 20.4% | 13.6% | 13.6% | 7.4% | 7.4% | 6.1% | 2.7% | 1% | 0.67% | 0.67% | 0.45% | 0.45% | 0.37% | 0.24% |
How has the Monica Vinader and Quince comparison changed over the last 12 months?
3 findings
- Monica Vinader was ahead of Quince in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Monica Vinader’s share of searches among jewelry brands in the United States moved from 0.71% to 0.67%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Quince’s share of searches among jewelry brands in the United States moved from 0.32% to 0.37%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United States jewelry brands in September 2026?
2 changes

In September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.

In September 2026, Quince rose from 15th to 14th among jewelry brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Monica Vinader’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monica Vinader
1 branded search term
- monica vinader
Quince
1 branded search term
- quince jewelry
Other head-to-heads among jewelry brands

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