Brandwave

How popular isBoll & Branch?

In September 2026, people searched for Boll & Branch by name about 90,500 times in the United States, about the same as the previous year. These searches made up 23% of all United States bedding brand searches, placing Boll & Branch third out of seven brands. When we asked both ChatGPT and Google AI Overviews about bedding brands, Boll & Branch appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Boll & Branch is the third most searched of 7 competitors and the joint second most recommended in AI answers.

  1. BrooklinenShare of searches 34.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Cozy EarthShare of searches 28%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  3. Boll & BranchShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. QuinceShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ParachuteShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top bedding brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boll & Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boll & Branch is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brooklinen1st
  2. Cozy Earth2nd
  3. Boll & Branch2nd
  4. Quince4th
  5. Parachute5th
  6. Bedsure–
  7. Ettitude–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bedding brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which bedding brands compete with Boll & Branch?

Boll & Branch against bedding brands in the United States, by month

Share of searches by month for Brooklinen, Cozy Earth, Boll & Branch, Quince, Parachute, Bedsure. The figures are in the table below the chart.

View monthly share of searches table
MonthBrooklinenCozy EarthBoll & BranchQuinceParachuteBedsureEttitude
Oct 202526.7%40%22%3.6%3.6%3.6%0.58%
Nov 202525.1%45.9%20.6%2.8%2.8%2.3%0.55%
Dec 202524.6%44.9%20.1%2.7%2.2%4.9%0.54%
Jan 202630.6%37.4%20.5%4.1%2.7%4.1%0.66%
Feb 202630.5%37.5%20.5%4.1%3.4%3.4%0.67%
Mar 202630.7%30.7%25.3%5.1%3.4%4.1%0.67%
Apr 202633.3%33.3%22.3%4.5%3%3%0.59%
May 202632.3%32.3%21.7%5.3%4.3%3.5%0.57%
Jun 202630.7%30.7%25.3%5.1%3.4%4.1%0.81%
Jul 202629.6%24.4%29.6%6%6%4%0.51%
Aug 202632.7%26.7%21.9%6.6%8%3.6%0.46%
Sep 202634.4%28%23%5.6%4.6%3.8%0.61%

  1. 1.Brooklinen

    34.4%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Cozy Earth

    28%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Boll & Branch

    23%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Quince

    5.6%

    Moved from 5th to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.Parachute

    4.6%

    Moved from 4th to 5th. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.4 points.

  6. 6.Bedsure

    3.8%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Ettitude

    0.61%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare popularity between Boll & Branch and its closest rivals

Every comparison with Boll & Branch

6 comparisons

How has branded search demand for Boll & Branch changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boll & Branch in the United States held steady at 90.5K.
  • Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States increased from 22% to 23%.
  • Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States peaked at 29.6% in July 2026 and was lowest at 20.1% in December 2025.

How did search popularity change for United States bedding brands in September 2026?

5 changes

  1. In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%.

  2. In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%.

  3. In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%.

  4. In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.

  5. In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%.

How are Boll & Branch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Boll & Branch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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