Cozy Earth vs Parachute:Which is more popular?
In September 2026, Cozy Earth had more branded searches than Parachute among bedding brands in the United States. Cozy Earth had about 110,000 branded searches, while Parachute had 18,100. Cozy Earth made up 28% of all bedding brand searches we track, and Parachute accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about bedding brands, Cozy Earth and Parachute each appeared in one of the five answers. Cozy Earth and Parachute were each mentioned first in one of the two answers.
Who do people search for more?
Cozy Earth, about 6 searches for every 1 for Parachute
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cozy Earth was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Parachute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cozy Earth and Parachute were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brooklinen1st- Cozy Earth2nd
Boll & Branch2nd
Quince4th
Parachute5th
Bedsure–
Ettitude–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“Which sheets should I buy?”
Asked ChatGPT
“What are the best bedding brands?”
Asked ChatGPT
“What are the best cooling sheets?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Cozy Earth or Parachute more popular in search?
This chart shows how often people search Google for Cozy Earth and Parachute by name. Each line represents a brand's share of searches for all seven bedding brands we track, month by month, from searches in United States.
Share of searches by month for Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Quince | Parachute | Bedsure | Ettitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 40% | 22% | 3.6% | 3.6% | 3.6% | 0.58% |
| Nov 2025 | 25.1% | 45.9% | 20.6% | 2.8% | 2.8% | 2.3% | 0.55% |
| Dec 2025 | 24.6% | 44.9% | 20.1% | 2.7% | 2.2% | 4.9% | 0.54% |
| Jan 2026 | 30.6% | 37.4% | 20.5% | 4.1% | 2.7% | 4.1% | 0.66% |
| Feb 2026 | 30.5% | 37.5% | 20.5% | 4.1% | 3.4% | 3.4% | 0.67% |
| Mar 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.67% |
| Apr 2026 | 33.3% | 33.3% | 22.3% | 4.5% | 3% | 3% | 0.59% |
| May 2026 | 32.3% | 32.3% | 21.7% | 5.3% | 4.3% | 3.5% | 0.57% |
| Jun 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.81% |
| Jul 2026 | 29.6% | 24.4% | 29.6% | 6% | 6% | 4% | 0.51% |
| Aug 2026 | 32.7% | 26.7% | 21.9% | 6.6% | 8% | 3.6% | 0.46% |
| Sep 2026 | 34.4% | 28% | 23% | 5.6% | 4.6% | 3.8% | 0.61% |
How has the Cozy Earth and Parachute comparison changed over the last 12 months?
3 findings
- Cozy Earth was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States moved from 40% to 28%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States bedding brands in September 2026?
2 changes
In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%.
In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cozy Earth’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cozy Earth
1 branded search term
- cozy earth
Parachute
1 branded search term
- parachute bedding
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