Bluevine vs Fora Financial:Which is more popular in the United States?
In October 2026, Bluevine had more branded searches than Fora Financial among small business lenders in the United States. Bluevine had about 74,000 branded searches, while Fora Financial had 5,400. Bluevine made up 45.9% of all small business lender searches we track, and Fora Financial accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about small business lenders, Bluevine appeared in four of the five answers and Fora Financial in none.
Who do people search for more?
Bluevine, about 14 searches for every 1 for Fora Financial
Who does AI mention more?
Bluevine, mentioned in 4 of 5 answers, Fora Financial in 0
Who does AI recommend more?
Bluevine, the only one of the two named
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bluevine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fora Financial did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business lenders
5 answers
Asked ChatGPT
“What's the best place to get a small business loan online?”
Asked ChatGPT
“Which online lenders are best for a small business line of credit?”
Asked ChatGPT
“What's the best lender in the US for small business working capital?”
Searched Google, AI Overview
“small business loans”
Searched Google, AI Overview
“online business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Bluevine or Fora Financial more popular in search?
This chart shows how often people search Google for Bluevine and Fora Financial by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.
Share of searches by month for Bluevine, Fora Financial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluevine | OnDeck | Fundbox | Lendio | Credibly | Fora Financial | Headway Capital | Kapitus | National Funding | Rapid Finance | Biz2Credit | Kabbage |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.5% | 19% | 7.1% | 6.9% | 3.1% | 3.8% | 5.7% | 2.5% | 2% | 2.5% | 3.1% | 1.7% |
| Dec 2025 | 38.5% | 21.1% | 7.9% | 6.3% | 3.4% | 4.2% | 6.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.5% |
| Jan 2026 | 37.3% | 20.4% | 7.6% | 6.1% | 3.3% | 5% | 6.1% | 3.3% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 38.2% | 20.9% | 7.8% | 6.3% | 3.4% | 4.2% | 6.3% | 3.4% | 2.8% | 2.8% | 2.8% | 1.2% |
| Mar 2026 | 47.5% | 17.4% | 6.5% | 5.2% | 3.5% | 3.5% | 5.2% | 2.8% | 2.3% | 2.8% | 2.3% | 1% |
| Apr 2026 | 47.6% | 17.4% | 6.5% | 5.2% | 2.8% | 4.3% | 4.3% | 2.8% | 2.8% | 2.8% | 2.3% | 1% |
| May 2026 | 43.9% | 19.6% | 7.4% | 4.8% | 3.2% | 3.9% | 4.8% | 2.6% | 2.6% | 3.9% | 2.1% | 1.1% |
| Jun 2026 | 45.1% | 20.2% | 6.2% | 4.9% | 2.7% | 3.3% | 4% | 2.7% | 2.7% | 4.9% | 2.2% | 1.2% |
| Jul 2026 | 44.6% | 20% | 7.5% | 6% | 2.7% | 3.3% | 3.3% | 3.3% | 2.7% | 4% | 2.2% | 0.78% |
| Aug 2026 | 45.8% | 20.5% | 6.3% | 6.1% | 2.7% | 3.3% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 0.8% |
| Sep 2026 | 46.9% | 21% | 6.5% | 5.1% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.82% |
| Oct 2026 | 45.9% | 20.5% | 6.3% | 5% | 3.3% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 1.8% | 0.99% |
How has branded search for Bluevine and Fora Financial changed in the United States over the last 12 months?
3 findings
- Bluevine was ahead of Fora Financial in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bluevine’s share of searches among small business lenders in the United States moved from 42.5% to 45.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending October 2026, Fora Financial’s share of searches among small business lenders in the United States moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for United States small business lenders in October 2026?
2 changes
In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.
In October 2026, Bluevine lost share of searches among small business lenders in the United States, from 46.9% to 45.9%.
How are Bluevine’s and Fora Financial’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bluevine’s and Fora Financial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluevine
1 branded search term
- bluevine
Fora Financial
1 branded search term
- fora financial
Other head-to-heads among small business lenders
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