Brandwave

How popular isFora Financial?

In October 2026, people searched for Fora Financial by name about 5,400 times in the United States, about the same as the previous year. These searches made up 3.3% of all United States small business lender searches, placing Fora Financial sixth out of 12 lenders. When we asked both ChatGPT and Google AI Overviews about small business lenders, Fora Financial did not appear in any of the answers.

Search and AI answers in October 2026

Fora Financial is the sixth most searched of 12 competitors and not named in the AI answers we collected.

  1. BluevineShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. OnDeckShare of searches 20.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. FundboxShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. LendioShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Fora FinancialShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top small business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fora Financial did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Fundbox2nd
  3. Lendio3rd
  4. Credibly3rd
  5. OnDeck5th
  6. Headway Capital5th
  7. Fora Financial–
  8. Kapitus–
  9. National Funding–
  10. Rapid Finance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about small business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

How often do people search for Fora Financial compared with other United States small business lenders?

Fora Financial against small business lenders in the United States, by month

Share of searches by month for Bluevine, OnDeck, Fundbox, Lendio, Credibly, Fora Financial, Headway Capital, Kapitus, National Funding, Rapid Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthBluevineOnDeckFundboxLendioCrediblyFora FinancialHeadway CapitalKapitusNational FundingRapid FinanceBiz2CreditKabbage
Nov 202542.5%19%7.1%6.9%3.1%3.8%5.7%2.5%2%2.5%3.1%1.7%
Dec 202538.5%21.1%7.9%6.3%3.4%4.2%6.3%2.8%2.3%2.8%2.8%1.5%
Jan 202637.3%20.4%7.6%6.1%3.3%5%6.1%3.3%3.3%3.3%2.7%1.5%
Feb 202638.2%20.9%7.8%6.3%3.4%4.2%6.3%3.4%2.8%2.8%2.8%1.2%
Mar 202647.5%17.4%6.5%5.2%3.5%3.5%5.2%2.8%2.3%2.8%2.3%1%
Apr 202647.6%17.4%6.5%5.2%2.8%4.3%4.3%2.8%2.8%2.8%2.3%1%
May 202643.9%19.6%7.4%4.8%3.2%3.9%4.8%2.6%2.6%3.9%2.1%1.1%
Jun 202645.1%20.2%6.2%4.9%2.7%3.3%4%2.7%2.7%4.9%2.2%1.2%
Jul 202644.6%20%7.5%6%2.7%3.3%3.3%3.3%2.7%4%2.2%0.78%
Aug 202645.8%20.5%6.3%6.1%2.7%3.3%3.3%3.3%2.2%3.3%2.2%0.8%
Sep 202646.9%21%6.5%5.1%2.8%3.4%3.4%2.8%2.3%2.8%2.3%0.82%
Oct 202645.9%20.5%6.3%5%3.3%3.3%3.3%3.3%3.3%2.7%1.8%0.99%

  1. 1.Bluevine

    45.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.OnDeck

    20.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Fundbox

    6.3%

    Held 3rd. 10.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Lendio

    5%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Credibly

    3.3%

    Moved from 7th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  6. 6.Fora Financial

    3.3%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Headway Capital

    3.3%

    Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Kapitus

    3.3%

    Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  9. 9.National Funding

    3.3%

    Moved from 11th to 9th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.

  10. 10.Rapid Finance

    2.7%

    Moved from 9th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Biz2Credit

    1.8%

    Moved from 10th to 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  12. 12.Kabbage

    0.99%

    Held 12th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare popularity between Fora Financial and its closest rivals

Every comparison with Fora Financial

11 comparisons

How has branded search demand for Fora Financial changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fora Financial in the United States held steady at 5.4K.
  • Across the 12 months ending October 2026, Fora Financial’s share of searches among small business lenders in the United States peaked at 5% in January 2026 and was lowest at 3.3% in July 2026.

How did search popularity change for United States small business lenders in October 2026?

6 changes

  1. In October 2026, National Funding overtook Rapid Finance and Biz2Credit to rank 9th among small business lenders in the United States, with 3.3% of the searches.

  2. In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.

  3. In October 2026, Kapitus gained share of searches among small business lenders in the United States, from 2.8% to 3.3%.

  4. In October 2026, Bluevine lost share of searches among small business lenders in the United States, from 46.9% to 45.9%.

  5. Rapid Finance’s share of searches among small business lenders in the United States has lost ground for 3 months in a row, from 4% to 2.7% in October 2026.

  6. Estimated monthly branded searches for OnDeck in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.

How are Fora Financial’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fora Financial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fora financial

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How the Brand Demand Index is measured

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