Fora Financial vs Lendio:Which is more popular in the United States?
In October 2026, Lendio had more branded searches than Fora Financial among small business lenders in the United States. Lendio had about 8,100 branded searches, while Fora Financial had 5,400. Lendio made up 5% of all small business lender searches we track, and Fora Financial accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about small business lenders, Lendio appeared in two of the five answers and Fora Financial in none.
Who do people search for more?
Lendio, about 50% more searches than Fora Financial
Who does AI mention more?
Lendio, mentioned in 2 of 5 answers, Fora Financial in 0
Who does AI recommend more?
Lendio, the only one of the two named
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lendio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fora Financial did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business lenders
5 answers
Asked ChatGPT
“What's the best place to get a small business loan online?”
Asked ChatGPT
“Which online lenders are best for a small business line of credit?”
Asked ChatGPT
“What's the best lender in the US for small business working capital?”
Searched Google, AI Overview
“small business loans”
Searched Google, AI Overview
“online business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Fora Financial or Lendio more popular in search?
This chart shows how often people search Google for Fora Financial and Lendio by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.
Share of searches by month for Lendio, Fora Financial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluevine | OnDeck | Fundbox | Lendio | Credibly | Fora Financial | Headway Capital | Kapitus | National Funding | Rapid Finance | Biz2Credit | Kabbage |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.5% | 19% | 7.1% | 6.9% | 3.1% | 3.8% | 5.7% | 2.5% | 2% | 2.5% | 3.1% | 1.7% |
| Dec 2025 | 38.5% | 21.1% | 7.9% | 6.3% | 3.4% | 4.2% | 6.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.5% |
| Jan 2026 | 37.3% | 20.4% | 7.6% | 6.1% | 3.3% | 5% | 6.1% | 3.3% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 38.2% | 20.9% | 7.8% | 6.3% | 3.4% | 4.2% | 6.3% | 3.4% | 2.8% | 2.8% | 2.8% | 1.2% |
| Mar 2026 | 47.5% | 17.4% | 6.5% | 5.2% | 3.5% | 3.5% | 5.2% | 2.8% | 2.3% | 2.8% | 2.3% | 1% |
| Apr 2026 | 47.6% | 17.4% | 6.5% | 5.2% | 2.8% | 4.3% | 4.3% | 2.8% | 2.8% | 2.8% | 2.3% | 1% |
| May 2026 | 43.9% | 19.6% | 7.4% | 4.8% | 3.2% | 3.9% | 4.8% | 2.6% | 2.6% | 3.9% | 2.1% | 1.1% |
| Jun 2026 | 45.1% | 20.2% | 6.2% | 4.9% | 2.7% | 3.3% | 4% | 2.7% | 2.7% | 4.9% | 2.2% | 1.2% |
| Jul 2026 | 44.6% | 20% | 7.5% | 6% | 2.7% | 3.3% | 3.3% | 3.3% | 2.7% | 4% | 2.2% | 0.78% |
| Aug 2026 | 45.8% | 20.5% | 6.3% | 6.1% | 2.7% | 3.3% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 0.8% |
| Sep 2026 | 46.9% | 21% | 6.5% | 5.1% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.82% |
| Oct 2026 | 45.9% | 20.5% | 6.3% | 5% | 3.3% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 1.8% | 0.99% |
How has branded search for Fora Financial and Lendio changed in the United States over the last 12 months?
3 findings
- Lendio was ahead of Fora Financial in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fora Financial’s share of searches among small business lenders in the United States moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending October 2026, Lendio’s share of searches among small business lenders in the United States moved from 6.9% to 5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United States small business lenders in October 2026?
2 changes
In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.
Estimated monthly branded searches for Lendio in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in October 2026.
How are Fora Financial’s and Lendio’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fora Financial’s and Lendio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fora Financial
1 branded search term
- fora financial
Lendio
1 branded search term
- lendio
Other head-to-heads among small business lenders
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