Brandwave

Blueland vs Mrs. Meyer’s Clean Day:Which is more popular?

In September 2026, Mrs. Meyer’s Clean Day had more branded searches than Blueland among dish soap brands in the United States. Mrs. Meyer’s Clean Day had about 3,600 branded searches, while Blueland had 1,000. Mrs. Meyer’s Clean Day made up 2.5% of all dish soap brand searches we track, and Blueland accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about dish soap brands, Mrs. Meyer’s Clean Day appeared in three of the five answers and Blueland in one. Mrs. Meyer’s Clean Day was mentioned before Blueland in every answer that named either.

Among dish soap brands in the United States in September 2026

Who do people search for more?

Mrs. Meyer’s Clean Day, about 4 searches for every 1 for Blueland

Mrs. Meyer’s Clean Day 3.6K searchesBlueland 1K searches

Who does AI mention more?

Mrs. Meyer’s Clean Day, mentioned in 3 of 5 answers, Blueland in 1

Mrs. Meyer’s Clean Day in 3 of 5Blueland in 1 of 5

Who does AI recommend more?

Mrs. Meyer’s Clean Day, named ahead of Blueland in 3 of 3 answers

Mrs. Meyer’s Clean Day first in 3Blueland never first

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Top dish soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Blueland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mrs. Meyer’s Clean Day was listed before Blueland in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dawn1st
  2. Seventh Generation2nd
  3. Mrs. Meyer’s Clean Day2nd
  4. Ajax4th
  5. Blueland5th
  6. Cleancult6th
  7. Branch Basics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dish soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Blueland or Mrs. Meyer’s Clean Day more popular in search?

This chart shows how often people search Google for Blueland and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all seven dish soap brands we track, month by month, from searches in United States.

Blueland and Mrs. Meyer’s Clean Day among dish soap brands in the United States, by month

Share of searches by month for Mrs. Meyer’s Clean Day, Blueland. The figures are in the table below the chart.

View monthly share of searches table
MonthDawnBranch BasicsSeventh GenerationAjaxCleancultMrs. Meyer’s Clean DayBlueland
Oct 202549.6%30.7%9.2%2.2%2.7%4.1%1.5%
Nov 202543%40.3%8.1%1.6%2.4%3.6%1%
Dec 202549.3%31.1%9.3%1.8%2.3%5.1%1.2%
Jan 202649.6%32.1%9.6%1.9%2.3%2.9%1.5%
Feb 202646.4%33.3%10%2%3%3%2.4%
Mar 202646.6%35.3%8.6%1.7%3.2%3.2%1.4%
Apr 202650.4%31.3%9.4%2.3%2.8%2.8%1%
May 202642.6%38.6%9.4%2.3%2.8%3.4%0.83%
Jun 202647%34.9%8.5%2.5%2.5%3.8%0.7%
Jul 202647.1%34.9%8.5%2.5%3.1%3.1%0.71%
Aug 202651.1%31.3%9.4%2.3%2.8%2.3%0.82%
Sep 202655.3%28.1%8.4%2.5%2.5%2.5%0.69%

Blueland sells other things too, so only its searches that name this product count here, like “blueland dish soap”.

How has the Blueland and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dish soap brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Blueland in the United States fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

  2. Estimated monthly branded searches for Mrs. Meyer’s Clean Day in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blueland’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blueland

1 branded search term

  • blueland dish soap

Mrs. Meyer’s Clean Day

1 branded search term

  • mrs meyers dish soap

How the Brand Demand Index is measured

Other head-to-heads among dish soap brands

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