Brandwave

Black Box vs Woodbridge:Which is more popular?

In September 2026, Black Box had more branded searches than Woodbridge among wine brands in the United States. Black Box had about 8,100 branded searches, while Woodbridge had 5,400. Black Box made up 5.2% of all wine brand searches we track, and Woodbridge accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about wine brands, Black Box appeared in one of the five answers and Woodbridge in none.

Among wine brands in the United States in September 2026

Who do people search for more?

Black Box, about 50% more searches than Woodbridge

Black Box 8.1K searchesWoodbridge 5.4K searches

Who does AI mention more?

Black Box, mentioned in 1 of 5 answers, Woodbridge in 0

Black Box in 1 of 5Woodbridge in 0 of 5

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Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Box was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Woodbridge did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. +1 more
  11. Woodbridge–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodbridge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Black Box or Woodbridge more popular in search?

This chart shows how often people search Google for Black Box and Woodbridge by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.

Black Box and Woodbridge among wine brands in the United States, by month

Share of searches by month for Black Box, Woodbridge. The figures are in the table below the chart.

View monthly share of searches table
MonthBarefootKendall-JacksonLa CremaKim CrawfordBlack Box19 CrimesJosh CellarsYellow TailBota BoxWoodbridgeMeiomiApothic
Oct 202535%5.7%8.6%8.6%8.6%5.7%7%4.7%3.8%4.7%4.7%3.1%
Nov 202534.5%4.6%6.9%15.5%5.6%5.6%8.4%5.6%3.1%3.8%3.8%2.5%
Dec 202539.3%4.3%6.4%7.9%6.4%5.3%9.6%6.4%2.9%4.3%4.3%2.9%
Jan 202642%4.6%6.9%6.9%6.9%4.6%6.9%6.9%3.7%4.6%3.7%2.5%
Feb 202639.7%5.3%7.9%7.9%6.5%5.3%6.5%6.5%3.5%4.3%3.5%2.9%
Mar 202632.8%5.3%12%8%12%4.4%8%4.4%3.6%4.4%2.9%2.3%
Apr 202639.6%5.3%9.7%7.9%7.9%4.3%7.9%4.3%3.5%4.3%2.9%2.3%
May 202638.6%5.2%11.6%9.4%6.3%4.2%7.7%4.2%3.4%4.2%2.8%2.3%
Jun 202635.6%5.8%10.6%8.7%5.8%3.9%10.6%4.7%3.9%4.7%3.2%2.5%
Jul 202640.3%5.4%9.8%9.8%5.4%3.6%8.1%4.4%3.6%4.4%2.9%2.4%
Aug 202642.3%5.7%8.5%10.3%5.7%3.8%5.7%4.6%3.8%4.6%3.1%2%
Sep 202647.8%7.8%7.8%6.4%5.2%4.3%4.3%4.3%3.5%3.5%2.8%2.3%

How has the Black Box and Woodbridge comparison changed over the last 12 months?

3 findings
  • Black Box was ahead of Woodbridge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Box’s share of searches among wine brands in the United States moved from 8.6% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Woodbridge’s share of searches among wine brands in the United States moved from 4.7% to 3.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for United States wine brands in September 2026?

3 changes
  1. In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.

  2. In September 2026, Woodbridge lost share of searches among wine brands in the United States, from 4.6% to 3.5%.

  3. Estimated monthly branded searches for Black Box in the United States fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Box’s and Woodbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Box

1 branded search term

  • black box wine

Woodbridge

1 branded search term

  • woodbridge wine

How the Brand Demand Index is measured

Other head-to-heads among wine brands

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