Barkeepers Friend vs Easy-Off:Which is searched more in United States?

Name: Barkeepers Friend vs Easy-Off: Which is searched more in United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Barkeepers Friend had more branded searches than Easy-Off among oven cleaners in United States. Barkeepers Friend was estimated to have 135K branded searches compared to Easy-Off’s 15.1K, and held a 44% Share of Search versus Easy-Off’s 4.9%.

Share of Search among oven cleaners in United States in September 2026Which is more popular in search, Barkeepers Friend or Easy-Off?

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Which is more popular in search, Barkeepers Friend or Easy-Off?

Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barkeepers Friend and Easy-Off among oven cleaners in United States, by month

Month	Barkeepers Friend	HG	Zep	Easy-Off
Oct 2025	38.1%	46.3%	9.2%	6.3%
Nov 2025	41.3%	41.3%	10.5%	6.9%
Dec 2025	47.5%	39%	8.1%	5.4%
Jan 2026	43.3%	43.3%	8.5%	4.9%
Feb 2026	38.8%	47.2%	8.7%	5.3%
Mar 2026	42.5%	42.5%	9.1%	5.8%
Apr 2026	43.7%	43.7%	7.7%	4.9%
May 2026	43.4%	43.4%	7.3%	6%
Jun 2026	47.1%	38.8%	7.6%	6.5%
Jul 2026	54.9%	30.1%	7.5%	7.5%
Aug 2026	50.6%	33.9%	8.5%	6.9%
Sep 2026	44%	44%	7.1%	4.9%

How has the Barkeepers Friend and Easy-Off comparison changed over the last 12 months?

3 findings

Barkeepers Friend was ahead of Easy-Off in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States moved from 38.1% to 44%, and its estimated monthly branded searches moved from 90.5K to 135K.
Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States moved from 6.3% to 4.9%, and its estimated monthly branded searches moved from 15K to 15.1K.

How did search popularity change for United States oven cleaners in September 2026?

2 changes

In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.

Other head-to-heads among oven cleaners

How each brand is measured

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Easy-Off’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.