Easy-Off vs HG:Which is searched more in United States?
In September 2026, HG had more branded searches than Easy-Off among oven cleaners in United States. HG was estimated to have 135K branded searches compared to Easy-Off’s 15.1K, and held a 44% Share of Search versus Easy-Off’s 4.9%.
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Which is more popular in search, Easy-Off or HG?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Easy-Off. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkeepers Friend | HG | Zep | Easy-Off |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 46.3% | 9.2% | 6.3% |
| Nov 2025 | 41.3% | 41.3% | 10.5% | 6.9% |
| Dec 2025 | 47.5% | 39% | 8.1% | 5.4% |
| Jan 2026 | 43.3% | 43.3% | 8.5% | 4.9% |
| Feb 2026 | 38.8% | 47.2% | 8.7% | 5.3% |
| Mar 2026 | 42.5% | 42.5% | 9.1% | 5.8% |
| Apr 2026 | 43.7% | 43.7% | 7.7% | 4.9% |
| May 2026 | 43.4% | 43.4% | 7.3% | 6% |
| Jun 2026 | 47.1% | 38.8% | 7.6% | 6.5% |
| Jul 2026 | 54.9% | 30.1% | 7.5% | 7.5% |
| Aug 2026 | 50.6% | 33.9% | 8.5% | 6.9% |
| Sep 2026 | 44% | 44% | 7.1% | 4.9% |
How has the Easy-Off and HG comparison changed over the last 12 months?
3 findings
- HG was ahead of Easy-Off in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States moved from 6.3% to 4.9%, and its estimated monthly branded searches moved from 15K to 15.1K.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States moved from 46.3% to 44%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for United States oven cleaners in September 2026?
2 changes
In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
Other head-to-heads among oven cleaners
How each brand is measured
Brandwave collects information about searches that people make online using Easy-Off’s and HG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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