How popular isEasy-Off in search?
In September 2026, there were an estimated 15.1K branded searches for Easy-Off in United States which held steady over the last 12 months. Easy-Off holds 4.9% estimated Share of Search among United States oven cleaners and is ranked 4th of 4 competitors for search popularity.
Barkeepers Friend44%
HG44%
Zep7.1%- Easy-Off4.9%
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Which oven cleaners compete with Easy-Off?
Share of Search by month for Barkeepers Friend, HG, Zep, Easy-Off. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkeepers Friend | HG | Zep | Easy-Off |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 46.3% | 9.2% | 6.3% |
| Nov 2025 | 41.3% | 41.3% | 10.5% | 6.9% |
| Dec 2025 | 47.5% | 39% | 8.1% | 5.4% |
| Jan 2026 | 43.3% | 43.3% | 8.5% | 4.9% |
| Feb 2026 | 38.8% | 47.2% | 8.7% | 5.3% |
| Mar 2026 | 42.5% | 42.5% | 9.1% | 5.8% |
| Apr 2026 | 43.7% | 43.7% | 7.7% | 4.9% |
| May 2026 | 43.4% | 43.4% | 7.3% | 6% |
| Jun 2026 | 47.1% | 38.8% | 7.6% | 6.5% |
| Jul 2026 | 54.9% | 30.1% | 7.5% | 7.5% |
| Aug 2026 | 50.6% | 33.9% | 8.5% | 6.9% |
| Sep 2026 | 44% | 44% | 7.1% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 135K | 0% | -6.7 points | |
| 2, held 2nd | 44% | 135K | +49.2% | +10 points | |
| 3, held 3rd | 7.1% | 21.8K | -3.9% | -1.4 points | |
| 4, held 4th | 4.9% | 15.1K | -17.9% | -2 points |
44%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.7 points.
2.
HG44%
Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +10 points.
3.
Zep7.1%
Held 3rd. 21.8K estimated branded searches, -3.9% vs prior month. Share -1.4 points.
4.Easy-Off
4.9%
Held 4th. 15.1K estimated branded searches, -17.9% vs prior month. Share -2 points.
Compare search popularity between Easy-Off and its closest rivals
Every comparison with Easy-Off
3 comparisons
How has branded search demand for Easy-Off changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Easy-Off in United States held steady, from 15K to 15.1K.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States decreased from 6.3% to 4.9%.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States peaked at 7.5% in July 2026 and was lowest at 4.9% in January 2026.
How did search popularity change for United States oven cleaners in September 2026?
4 changes
In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.
How is Easy-Off measured?
Brandwave collects information about searches that people make online using Easy-Off’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- easy off
- easy off oven
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