Brandwave

How popular isBarkeepers Friend in search?

In September 2026, there were an estimated 135K branded searches for Barkeepers Friend in United States which is up 49.2% over the last 12 months. Barkeepers Friend holds 44% estimated Share of Search among United States oven cleaners and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Barkeepers Friend44%
  2. HG44%
  3. Zep7.1%
  4. Easy-Off4.9%
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Which oven cleaners compete with Barkeepers Friend?

Barkeepers Friend against oven cleaners in United States, by month

Share of Search by month for Barkeepers Friend, HG, Zep, Easy-Off. The figures are in the table below the chart.

View monthly share of search table
MonthBarkeepers FriendHGZepEasy-Off
Oct 202538.1%46.3%9.2%6.3%
Nov 202541.3%41.3%10.5%6.9%
Dec 202547.5%39%8.1%5.4%
Jan 202643.3%43.3%8.5%4.9%
Feb 202638.8%47.2%8.7%5.3%
Mar 202642.5%42.5%9.1%5.8%
Apr 202643.7%43.7%7.7%4.9%
May 202643.4%43.4%7.3%6%
Jun 202647.1%38.8%7.6%6.5%
Jul 202654.9%30.1%7.5%7.5%
Aug 202650.6%33.9%8.5%6.9%
Sep 202644%44%7.1%4.9%

  1. 1.Barkeepers Friend

    44%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.7 points.

  2. 2.HG

    44%

    Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +10 points.

  3. 3.Zep

    7.1%

    Held 3rd. 21.8K estimated branded searches, -3.9% vs prior month. Share -1.4 points.

  4. 4.Easy-Off

    4.9%

    Held 4th. 15.1K estimated branded searches, -17.9% vs prior month. Share -2 points.

Compare search popularity between Barkeepers Friend and its closest rivals

Every comparison with Barkeepers Friend

How has branded search demand for Barkeepers Friend changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Barkeepers Friend in United States rose from 90.5K to 135K.
  • Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States increased from 38.1% to 44%.
  • Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States peaked at 54.9% in July 2026 and was lowest at 38.1% in October 2025.
  • Across the 12 months ending September 2026, Barkeepers Friend rose from 2nd to 1st among oven cleaners in United States.

How did search popularity change for United States oven cleaners in September 2026?

  1. In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.

  2. In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.

  3. In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.

  4. In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.

How is Barkeepers Friend measured?

Brandwave collects information about searches that people make online using Barkeepers Friend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barkeepers friend

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How the Brand Demand Index is measured

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