Barkeepers Friend vs HG:Which is searched more in United States?
In September 2026, Barkeepers Friend and HG were level on Share of Search among oven cleaners in United States, with an estimated 135K branded searches each, at 44% estimated Share of Search each.
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Which is more popular in search, Barkeepers Friend or HG?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barkeepers Friend, HG. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkeepers Friend | HG | Zep | Easy-Off |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 46.3% | 9.2% | 6.3% |
| Nov 2025 | 41.3% | 41.3% | 10.5% | 6.9% |
| Dec 2025 | 47.5% | 39% | 8.1% | 5.4% |
| Jan 2026 | 43.3% | 43.3% | 8.5% | 4.9% |
| Feb 2026 | 38.8% | 47.2% | 8.7% | 5.3% |
| Mar 2026 | 42.5% | 42.5% | 9.1% | 5.8% |
| Apr 2026 | 43.7% | 43.7% | 7.7% | 4.9% |
| May 2026 | 43.4% | 43.4% | 7.3% | 6% |
| Jun 2026 | 47.1% | 38.8% | 7.6% | 6.5% |
| Jul 2026 | 54.9% | 30.1% | 7.5% | 7.5% |
| Aug 2026 | 50.6% | 33.9% | 8.5% | 6.9% |
| Sep 2026 | 44% | 44% | 7.1% | 4.9% |
How has the Barkeepers Friend and HG comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Barkeepers Friend took it in December 2025, HG took it in February 2026, Barkeepers Friend took it in June 2026.
- Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States moved from 38.1% to 44%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States moved from 46.3% to 44%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for United States oven cleaners in September 2026?
2 changes
In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
Other head-to-heads among oven cleaners
How each brand is measured
Brandwave collects information about searches that people make online using Barkeepers Friend’s and HG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barkeepers Friend
1 branded search term
- barkeepers friend
HG
1 branded search term
- hg
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