Bank of America vs Discover:Which is more popular?
In September 2026, Discover had more branded searches than Bank of America among auto loan brands in the United States. Discover had about 669,000 branded searches, while Bank of America had 33,100. Discover made up 4.7% of all auto loan brand searches we track, and Bank of America accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about auto loan brands, Bank of America appeared in two of the five answers and Discover in none.
Who do people search for more?
Discover, about 20 searches for every 1 for Bank of America
Who does AI mention more?
Bank of America, mentioned in 2 of 5 answers, Discover in 0
Who does AI recommend more?
Bank of America, the only one of the two named
Follow Bank of America vs Discover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top auto loan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Discover did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto loan brands
5 answers
Asked ChatGPT
“Which auto loan brand should I use in the US?”
Asked ChatGPT
“What are the best auto loan brands in the US?”
Asked ChatGPT
“What's the best auto loan brand in the US for a used car?”
Searched Google, AI Overview
“auto loan rates”
Searched Google, AI Overview
“car loan rates”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Bank of America or Discover more popular in search?
This chart shows how often people search Google for Bank of America and Discover by name. Each line represents a brand's share of searches for all eight auto loan brands we track, month by month, from searches in United States.
Share of searches by month for Discover, Bank of America. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital One | Carvana | Discover | PenFed Credit Union | LightStream | Navy Federal Credit Union | Bank of America | myAutoloan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 24.1% | 7.2% | 1.8% | 0.79% | 0.32% | 0.16% | <0.01% |
| Nov 2025 | 68.9% | 20.7% | 7.5% | 1.6% | 0.83% | 0.32% | 0.17% | <0.01% |
| Dec 2025 | 65.8% | 24.1% | 7.2% | 1.5% | 0.79% | 0.42% | 0.19% | <0.01% |
| Jan 2026 | 65.4% | 24% | 7.2% | 1.9% | 0.79% | 0.51% | 0.29% | <0.01% |
| Feb 2026 | 65.7% | 24.1% | 7.2% | 1.6% | 0.79% | 0.44% | 0.19% | <0.01% |
| Mar 2026 | 61.6% | 27.6% | 7.6% | 1.8% | 0.74% | 0.49% | 0.27% | <0.01% |
| Apr 2026 | 61.7% | 27.6% | 7.6% | 1.8% | 0.74% | 0.46% | 0.22% | <0.01% |
| May 2026 | 61.8% | 27.7% | 7.6% | 1.4% | 0.74% | 0.42% | 0.33% | <0.01% |
| Jun 2026 | 65.6% | 24.1% | 7.2% | 1.5% | 0.79% | 0.51% | 0.29% | <0.01% |
| Jul 2026 | 62.1% | 27.8% | 6.8% | 1.7% | 0.75% | 0.49% | 0.41% | <0.01% |
| Aug 2026 | 62.9% | 28.1% | 5.6% | 1.8% | 0.76% | 0.41% | 0.42% | <0.01% |
| Sep 2026 | 64% | 28.6% | 4.7% | 1.5% | 0.63% | 0.3% | 0.23% | <0.01% |
How has the Bank of America and Discover comparison changed over the last 12 months?
3 findings
- Discover was ahead of Bank of America in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bank of America’s share of searches among auto loan brands in the United States moved from 0.16% to 0.23%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Discover’s share of searches among auto loan brands in the United States moved from 7.2% to 4.7%, and its estimated monthly branded searches moved from 1M to 669K.
How did search popularity change for United States auto loan brands in September 2026?
2 changes
In September 2026, Discover lost share of searches among auto loan brands in the United States, from 5.6% to 4.7%.
In September 2026, Bank of America fell from 6th to 7th among auto loan brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bank of America’s and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bank of America
1 branded search term
- bank of america auto loan
Discover
2 branded search terms
- discover card
- discover credit card
Other head-to-heads among auto loan brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.