Brandwave

Apothic vs Bota Box:Which is more popular?

In September 2026, Bota Box had more branded searches than Apothic among wine brands in the United States. Bota Box had about 5,400 branded searches, while Apothic had 3,600. Bota Box made up 3.5% of all wine brand searches we track, and Apothic accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Apothic and Bota Box each appeared in one of the five answers. Apothic and Bota Box were each mentioned first in one of the two answers that named either.

Among wine brands in the United States in September 2026

Who do people search for more?

Bota Box, about 50% more searches than Apothic

Bota Box 5.4K searchesApothic 3.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Apothic in 1 of 5Bota Box in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Apothic first in 1Bota Box first in 1

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Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apothic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bota Box was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apothic and Bota Box were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. 19 Crimes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Apothic or Bota Box more popular in search?

This chart shows how often people search Google for Apothic and Bota Box by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.

Apothic and Bota Box among wine brands in the United States, by month

Share of searches by month for Bota Box, Apothic. The figures are in the table below the chart.

View monthly share of searches table
MonthBarefootKendall-JacksonLa CremaKim CrawfordBlack Box19 CrimesJosh CellarsYellow TailBota BoxWoodbridgeMeiomiApothic
Oct 202535%5.7%8.6%8.6%8.6%5.7%7%4.7%3.8%4.7%4.7%3.1%
Nov 202534.5%4.6%6.9%15.5%5.6%5.6%8.4%5.6%3.1%3.8%3.8%2.5%
Dec 202539.3%4.3%6.4%7.9%6.4%5.3%9.6%6.4%2.9%4.3%4.3%2.9%
Jan 202642%4.6%6.9%6.9%6.9%4.6%6.9%6.9%3.7%4.6%3.7%2.5%
Feb 202639.7%5.3%7.9%7.9%6.5%5.3%6.5%6.5%3.5%4.3%3.5%2.9%
Mar 202632.8%5.3%12%8%12%4.4%8%4.4%3.6%4.4%2.9%2.3%
Apr 202639.6%5.3%9.7%7.9%7.9%4.3%7.9%4.3%3.5%4.3%2.9%2.3%
May 202638.6%5.2%11.6%9.4%6.3%4.2%7.7%4.2%3.4%4.2%2.8%2.3%
Jun 202635.6%5.8%10.6%8.7%5.8%3.9%10.6%4.7%3.9%4.7%3.2%2.5%
Jul 202640.3%5.4%9.8%9.8%5.4%3.6%8.1%4.4%3.6%4.4%2.9%2.4%
Aug 202642.3%5.7%8.5%10.3%5.7%3.8%5.7%4.6%3.8%4.6%3.1%2%
Sep 202647.8%7.8%7.8%6.4%5.2%4.3%4.3%4.3%3.5%3.5%2.8%2.3%

How has the Apothic and Bota Box comparison changed over the last 12 months?

3 findings
  • Bota Box was ahead of Apothic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apothic’s share of searches among wine brands in the United States moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Bota Box’s share of searches among wine brands in the United States moved from 3.8% to 3.5%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for United States wine brands in September 2026?

2 changes
  1. In September 2026, Bota Box rose from 10th to 9th among wine brands in the United States.

  2. Estimated monthly branded searches for Apothic in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apothic’s and Bota Box’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apothic

1 branded search term

  • apothic

Bota Box

1 branded search term

  • bota box

How the Brand Demand Index is measured

Other head-to-heads among wine brands

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