Brandwave

Albert vs Brigit:Which is more popular in the United States?

In October 2026, Brigit had more branded searches than Albert among cash advance apps in the United States. Brigit had about 60,500 branded searches, while Albert had 14,800. Brigit made up 15.3% of all cash advance app searches we track, and Albert accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about cash advance apps, Brigit appeared in three of the five answers and Albert in none.

Among cash advance apps in the United States in October 2026

Who do people search for more?

Brigit, about 4 searches for every 1 for Albert

Brigit 60.5K searchesAlbert 14.8K searches

Who does AI mention more?

Brigit, mentioned in 3 of 5 answers, Albert in 0

Brigit in 3 of 5Albert in 0 of 5

Who does AI recommend more?

Brigit, the only one of the two named

Brigit first in 3Albert never named

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brigit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Albert did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Albert or Brigit more popular in search?

This chart shows how often people search Google for Albert and Brigit by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

Albert and Brigit among cash advance apps in the United States, by month

Share of searches by month for Brigit, Albert. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

How has branded search for Albert and Brigit changed in the United States over the last 12 months?

3 findings
  • Brigit was ahead of Albert in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Albert’s share of searches among cash advance apps in the United States moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States moved from 17.3% to 15.3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for United States cash advance apps in October 2026?

2 changes
  1. In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.

  2. Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.

How are Albert’s and Brigit’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Albert’s and Brigit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Albert

1 branded search term

  • albert app

Brigit

1 branded search term

  • brigit

How the Brand Demand Index is measured

Other head-to-heads among cash advance apps

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