Activia vs Ratio:Which is more popular?
In September 2026, Activia had more branded searches than Ratio among yogurt brands in the United States. Activia had about 41,900 branded searches, while Ratio had 37,000. Activia made up 7.1% of all yogurt brand searches we track, and Ratio accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about yogurt brands, Ratio appeared in one of the five answers and Activia in none.
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Top yogurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ratio was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Activia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Siggi's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ratio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stonyfield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dannon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yogurt brands
5 answers
Asked ChatGPT
“What's the best Greek yogurt to buy?”
Asked ChatGPT
“Which yogurt brand has the most protein?”
Asked ChatGPT
“What's the healthiest yogurt at the grocery store?”
Searched Google, AI Overview
“greek yogurt”
Searched Google, AI Overview
“best greek yogurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Activia or Ratio more popular in search?
This chart shows how often people search Google for Activia and Ratio by name. Each line represents a brand's share of searches for all 11 yogurt brands we track, month by month, from searches in United States.
Share of searches by month for Activia, Ratio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oikos | Fage | Yoplait | Activia | Noosa | Ratio | Dannon | Siggi's | Icelandic Provisions | Stonyfield |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 14.3% | 7.8% | 7.8% | 8.3% | 5.7% | 5.1% | 2.5% | 2.6% | 2.5% | 0.94% |
| Nov 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.6% | 5.5% | 2.6% | 2.5% | 2.4% | 0.9% |
| Dec 2025 | 41.1% | 15.1% | 8.8% | 7.6% | 8% | 5.5% | 5.5% | 2.4% | 2.5% | 2.6% | 0.9% |
| Jan 2026 | 33.2% | 16.8% | 11.1% | 8.1% | 7% | 6% | 7.3% | 2.4% | 4% | 3.3% | 0.79% |
| Feb 2026 | 34.6% | 17.6% | 8.5% | 7.4% | 7.4% | 7.6% | 6.8% | 2.5% | 2.8% | 4% | 0.83% |
| Mar 2026 | 37.3% | 16.7% | 9.9% | 6.6% | 7% | 5.9% | 7.9% | 2.6% | 2.2% | 3.3% | 0.79% |
| Apr 2026 | 37% | 15.4% | 10.6% | 7.4% | 7.9% | 6.6% | 6.6% | 2.5% | 2.4% | 2.7% | 0.89% |
| May 2026 | 35% | 16.3% | 11.2% | 7.9% | 6.8% | 7.1% | 6.5% | 2.5% | 2.1% | 3.8% | 0.77% |
| Jun 2026 | 32.9% | 16.7% | 9.9% | 8.1% | 7% | 7.2% | 7.9% | 2.6% | 2.2% | 4.8% | 0.79% |
| Jul 2026 | 31.9% | 16.2% | 9.6% | 7.8% | 6.8% | 8.6% | 7.7% | 3.3% | 2.6% | 4.6% | 0.76% |
| Aug 2026 | 32.3% | 16.3% | 9.4% | 8.9% | 6.8% | 6.5% | 8.9% | 3.8% | 2.4% | 3.8% | 0.87% |
| Sep 2026 | 37.4% | 14% | 10.7% | 8.9% | 7.1% | 6.9% | 6.3% | 3% | 2.5% | 2.3% | 0.92% |
How has the Activia and Ratio comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Ratio took it in January 2026, Activia took it in February 2026, Ratio took it in March 2026, Activia took it in April 2026, Ratio took it in June 2026, Activia took it in September 2026.
- Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 47.9K to 41.9K.
- Across the 12 months ending September 2026, Ratio’s share of searches among yogurt brands in the United States moved from 5.1% to 6.3%, and its estimated monthly branded searches moved from 29.6K to 37K.
How did search popularity change for United States yogurt brands in September 2026?
2 changes
In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.
In September 2026, Activia rose from 6th to 5th among yogurt brands in the United States.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Activia’s and Ratio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yogurt brands
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