Brandwave

19 Crimes vs Kim Crawford:Which is more popular?

In September 2026, Kim Crawford had more branded searches than 19 Crimes among wine brands in the United States. Kim Crawford had about 9,900 branded searches, while 19 Crimes had 6,600. Kim Crawford made up 6.4% of all wine brand searches we track, and 19 Crimes accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Kim Crawford appeared in two of the five answers and 19 Crimes in none.

Among wine brands in the United States in September 2026

Who do people search for more?

Kim Crawford, about 50% more searches than 19 Crimes

Kim Crawford 9.9K searches19 Crimes 6.6K searches

Who does AI mention more?

Kim Crawford, mentioned in 2 of 5 answers, 19 Crimes in 0

Kim Crawford in 2 of 519 Crimes in 0 of 5

Who does AI recommend more?

Kim Crawford, the only one of the two named

Kim Crawford first in 219 Crimes never named

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Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kim Crawford was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. 19 Crimes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. 19 Crimes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is 19 Crimes or Kim Crawford more popular in search?

This chart shows how often people search Google for 19 Crimes and Kim Crawford by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.

19 Crimes and Kim Crawford among wine brands in the United States, by month

Share of searches by month for Kim Crawford, 19 Crimes. The figures are in the table below the chart.

View monthly share of searches table
MonthBarefootKendall-JacksonLa CremaKim CrawfordBlack Box19 CrimesJosh CellarsYellow TailBota BoxWoodbridgeMeiomiApothic
Oct 202535%5.7%8.6%8.6%8.6%5.7%7%4.7%3.8%4.7%4.7%3.1%
Nov 202534.5%4.6%6.9%15.5%5.6%5.6%8.4%5.6%3.1%3.8%3.8%2.5%
Dec 202539.3%4.3%6.4%7.9%6.4%5.3%9.6%6.4%2.9%4.3%4.3%2.9%
Jan 202642%4.6%6.9%6.9%6.9%4.6%6.9%6.9%3.7%4.6%3.7%2.5%
Feb 202639.7%5.3%7.9%7.9%6.5%5.3%6.5%6.5%3.5%4.3%3.5%2.9%
Mar 202632.8%5.3%12%8%12%4.4%8%4.4%3.6%4.4%2.9%2.3%
Apr 202639.6%5.3%9.7%7.9%7.9%4.3%7.9%4.3%3.5%4.3%2.9%2.3%
May 202638.6%5.2%11.6%9.4%6.3%4.2%7.7%4.2%3.4%4.2%2.8%2.3%
Jun 202635.6%5.8%10.6%8.7%5.8%3.9%10.6%4.7%3.9%4.7%3.2%2.5%
Jul 202640.3%5.4%9.8%9.8%5.4%3.6%8.1%4.4%3.6%4.4%2.9%2.4%
Aug 202642.3%5.7%8.5%10.3%5.7%3.8%5.7%4.6%3.8%4.6%3.1%2%
Sep 202647.8%7.8%7.8%6.4%5.2%4.3%4.3%4.3%3.5%3.5%2.8%2.3%

How has the 19 Crimes and Kim Crawford comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine brands in September 2026?

3 changes
  1. In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.

  2. In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%.

  3. In September 2026, 19 Crimes rose from 9th to 6th among wine brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 19 Crimes’ and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

19 Crimes

1 branded search term

  • 19 crimes

Kim Crawford

1 branded search term

  • kim crawford

How the Brand Demand Index is measured

Other head-to-heads among wine brands

Creator with pink hair and a pink jacket

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