Optimum vs Xfinity:Which is more popular?
In September 2026, Xfinity had more branded searches than Optimum among TV providers in the United States. Xfinity had about 18,100 branded searches, while Optimum had 8,100. Xfinity made up 1.1% of all TV provider searches we track, and Optimum accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about TV providers, Xfinity appeared in three of the five answers and Optimum in one. Xfinity was mentioned before Optimum in every answer.
Who do people search for more?
Xfinity, about 2 searches for every 1 for Optimum
Who does AI mention more?
Xfinity, mentioned in 3 of 5 answers, Optimum in 1
Who does AI recommend more?
Xfinity, named ahead of Optimum in every answer
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Top TV providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xfinity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Optimum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xfinity was listed before Optimum in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DIRECTV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spectrum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DISH3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Verizon Fios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Optimum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about TV providers
5 answers
Asked ChatGPT
“Which TV provider should I choose in the US?”
Asked ChatGPT
“What are the best cable and satellite TV providers in the US?”
Asked ChatGPT
“What's the cheapest TV provider in the US with local channels?”
Searched Google, AI Overview
“cable tv”
Searched Google, AI Overview
“tv providers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Optimum or Xfinity more popular in search?
This chart shows how often people search Google for Optimum and Xfinity by name. Each line represents a brand's share of searches for all six TV providers we track, month by month, from searches in United States.
Share of searches by month for Xfinity, Optimum. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIRECTV | Spectrum | DISH | Verizon Fios | Xfinity | Optimum |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 18.7% | 16.6% | 1.5% | 0.92% | 0.41% |
| Nov 2025 | 64% | 15.8% | 17.2% | 1.4% | 1.2% | 0.42% |
| Dec 2025 | 64% | 15.7% | 17.5% | 1.2% | 1.2% | 0.42% |
| Jan 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Feb 2026 | 66% | 13.3% | 17.7% | 1.1% | 1.5% | 0.44% |
| Mar 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Apr 2026 | 64.1% | 15.8% | 17.5% | 1.2% | 1.2% | 0.35% |
| May 2026 | 66.4% | 13.3% | 17.8% | 1.1% | 0.98% | 0.36% |
| Jun 2026 | 65.6% | 16.2% | 14.7% | 1.3% | 1.8% | 0.44% |
| Jul 2026 | 64.1% | 15.8% | 17.5% | 1.3% | 0.95% | 0.42% |
| Aug 2026 | 66.3% | 13.3% | 18.1% | 0.9% | 0.98% | 0.36% |
| Sep 2026 | 61.7% | 18.6% | 16.8% | 1.3% | 1.1% | 0.5% |
How has the Optimum and Xfinity comparison changed over the last 12 months?
3 findings
- Xfinity was ahead of Optimum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optimum’s share of searches among TV providers in the United States moved from 0.41% to 0.5%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Xfinity’s share of searches among TV providers in the United States moved from 0.92% to 1.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United States TV providers in September 2026?
1 change
In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Optimum’s and Xfinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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