Theme parks in the United States:Which are most popular?
In September 2026, Walt Disney World was the most searched theme park in the United States, accounting for 31.4% of all searches among the seven parks we track. When we checked with ChatGPT and Google AI Overviews, Walt Disney World, Disneyland and Cedar Point were mentioned most often, in two of the three answers. Disneyland was recommended most often, coming first in two out of three responses.
Walt Disney WorldShare of searches 31.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
DisneylandShare of searches 19.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
Six FlagsShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Universal StudiosShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd- Cedar PointShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top theme parks in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Walt Disney World, Disneyland and Cedar Point were mentioned most often, in two of the three answers. Disneyland was recommended most often, coming first in two out of three answers. Cedar Point was second, and Walt Disney World and Universal Studios tied for third. Busch Gardens, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walt Disney World2 of 3Named in 2 of 3 ChatGPT answers
- Disneyland2 of 3Named in 2 of 3 ChatGPT answers
- Cedar Point2 of 3Named in 2 of 3 ChatGPT answers
- Six Flags1 of 3Named in 1 of 3 ChatGPT answers
- Universal Studios1 of 3Named in 1 of 3 ChatGPT answers
Busch Gardens0 of 3Named in 0 of 3 ChatGPT answers
SeaWorld0 of 3Named in 0 of 3 ChatGPT answers
See every answer about theme parks
3 answers
Asked ChatGPT
“What's the best theme park in the US?”
Asked ChatGPT
“Which US theme park has the best roller coasters?”
Asked ChatGPT
“What are the most popular theme parks in the US for families?”
Searched Google, AI Overview
“theme parks”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“amusement parks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which theme parks do people search for most?
This chart shows how often people search Google for each theme park by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.
Share of searches by month for Walt Disney World, Disneyland, Six Flags, Universal Studios, Cedar Point, Busch Gardens, SeaWorld. The figures are in the table below the chart.
View monthly share of searches table
| Month | Walt Disney World | Disneyland | Six Flags | Universal Studios | Cedar Point | Busch Gardens | SeaWorld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 17.6% | 17.6% | 17.6% | 7.9% | 7.9% | 3.5% |
| Nov 2025 | 28.7% | 22.1% | 14.9% | 18.2% | 3.6% | 8.1% | 4.4% |
| Dec 2025 | 33.2% | 21.8% | 9.8% | 18% | 2.9% | 9.8% | 4.4% |
| Jan 2026 | 38.3% | 23.9% | 7.2% | 16.2% | 3.2% | 7.2% | 3.9% |
| Feb 2026 | 37.3% | 23.5% | 8.6% | 15.8% | 3.9% | 7.1% | 3.9% |
| Mar 2026 | 33.3% | 17.8% | 14.7% | 14.7% | 4.4% | 9.8% | 5.4% |
| Apr 2026 | 30.2% | 19% | 15.7% | 15.7% | 7% | 8.6% | 3.8% |
| May 2026 | 26.3% | 16.6% | 16.6% | 13.6% | 13.6% | 9.1% | 4.1% |
| Jun 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Jul 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Aug 2026 | 29.8% | 18.8% | 15.5% | 12.6% | 12.6% | 6.9% | 3.8% |
| Sep 2026 | 31.4% | 19.8% | 13.3% | 13.3% | 10.9% | 7.3% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 1.6M | 0% | +1.6 points | |
| 2, held 2nd | 19.8% | 1M | 0% | +1 points | |
| 3, held 3rd | 13.3% | 673K | -18.2% | -2.1 points | |
| 4, moved from 5th to 4th | 13.3% | 673K | 0% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.9% | 550K | -18.3% | -1.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.3% | 368K | 0% | +0.4 points | |
| 7, held 7th | 4% | 201K | 0% | +0.2 points |
31.4%
Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share +1.6 points.
19.8%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1 points.
13.3%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
13.3%
Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.
10.9%
Moved from 4th to 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
7.3%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
SeaWorld4%
Held 7th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among theme parks in the United States?
7 brands
In September 2026, Walt Disney World was the most searched among theme parks in the United States, with an estimated 1.6M branded searches, 31.4% of all searches for the seven we track. Disneyland is in 2nd place, 11.6 percentage points behind at 19.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Walt Disney World | 27.9% → 31.4% | 38.3%Jan 2026 | 26.1%Jun 2026 | 1st |
| Disneyland | 17.6% → 19.8% | 23.9%Jan 2026 | 16.4%Jun 2026 | 2nd |
| Six Flags | 17.6% → 13.3% | 17.6%Oct 2025 | 7.2%Jan 2026 | 3rd |
| Universal Studios | 17.6% → 13.3% | 18.2%Nov 2025 | 12.6%Aug 2026 | 4th |
| Cedar Point | 7.9% → 10.9% | 13.6%May 2026 | 2.9%Dec 2025 | 6th → 5th |
| Busch Gardens | 7.9% → 7.3% | 9.8%Dec 2025 | 6.9%Aug 2026 | 5th → 6th |
| SeaWorld | 3.5% → 4% | 5.4%Mar 2026 | 3.5%Oct 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States increased from 27.9% to 31.4%.
- Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States increased from 17.6% to 19.8%.
- Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States decreased from 17.6% to 13.3%.
- Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States decreased from 17.6% to 13.3%.
- Across the 12 months ending September 2026, Cedar Point’s share of searches among theme parks in the United States increased from 7.9% to 10.9%.
- Across the 12 months ending September 2026, Busch Gardens’ share of searches among theme parks in the United States decreased from 7.9% to 7.3%.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States peaked at 38.3% in January 2026 and was lowest at 26.1% in June 2026.
- Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States peaked at 23.9% in January 2026 and was lowest at 16.4% in June 2026.
- Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States peaked at 17.6% in October 2025 and was lowest at 7.2% in January 2026.
- Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States peaked at 18.2% in November 2025 and was lowest at 12.6% in August 2026.
- Across the 12 months ending September 2026, Cedar Point’s share of searches among theme parks in the United States peaked at 13.6% in May 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Busch Gardens’ share of searches among theme parks in the United States peaked at 9.8% in December 2025 and was lowest at 6.9% in August 2026.
- Across the 12 months ending September 2026, SeaWorld’s share of searches among theme parks in the United States peaked at 5.4% in March 2026 and was lowest at 3.5% in October 2025.
- Across the 12 months ending September 2026, Cedar Point rose from 6th to 5th among theme parks in the United States.
- Across the 12 months ending September 2026, Busch Gardens fell from 5th to 6th among theme parks in the United States.
- Across the 12 months ending September 2026, SeaWorld held steady: its share of searches among theme parks in the United States moved less than 0.5 percentage points.
How did search popularity change for United States theme parks in September 2026?
6 changes
In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.
In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%.
In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.
In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.
In September 2026, Cedar Point lost share of searches among theme parks in the United States, from 12.6% to 10.9%.
Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Compare popularity between leading brands
- Walt Disney World vs Disneyland: compare popularity
- Walt Disney World vs Six Flags: compare popularity
- Walt Disney World vs Universal Studios: compare popularity
- Walt Disney World vs Cedar Point: compare popularity
- Disneyland vs Six Flags: compare popularity
- Disneyland vs Universal Studios: compare popularity
- Disneyland vs Cedar Point: compare popularity
- Six Flags vs Universal Studios: compare popularity
- Six Flags vs Cedar Point: compare popularity
- Universal Studios vs Cedar Point: compare popularity
- Compare any of these brands
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