How popular isWalt Disney World?
In September 2026, people searched for Walt Disney World by name about 1.6 million times in the United States, about the same as the previous year. These searches made up 31.4% of all United States theme park searches, placing Walt Disney World first out of seven parks. When we asked both ChatGPT and Google AI Overviews about theme parks, Walt Disney World appeared in two of the three answers and was the joint third most recommended of the seven.
Walt Disney World is the most searched of 7 competitors and the joint third most recommended in AI answers.
Walt Disney WorldShare of searches 31.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
DisneylandShare of searches 19.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
Six FlagsShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Universal StudiosShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd- Cedar PointShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top theme parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Walt Disney World was mentioned in two out of three: in two of the three ChatGPT answers. Walt Disney World is the joint third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walt Disney World2 of 3Named in 2 of 3 ChatGPT answers
- Disneyland2 of 3Named in 2 of 3 ChatGPT answers
- Cedar Point2 of 3Named in 2 of 3 ChatGPT answers
- Six Flags1 of 3Named in 1 of 3 ChatGPT answers
- Universal Studios1 of 3Named in 1 of 3 ChatGPT answers
Busch Gardens0 of 3Named in 0 of 3 ChatGPT answers
SeaWorld0 of 3Named in 0 of 3 ChatGPT answers
See every answer about theme parks
3 answers
Asked ChatGPT
“What's the best theme park in the US?”
Asked ChatGPT
“Which US theme park has the best roller coasters?”
Asked ChatGPT
“What are the most popular theme parks in the US for families?”
Searched Google, AI Overview
“theme parks”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“amusement parks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which theme parks compete with Walt Disney World?
Share of searches by month for Walt Disney World, Disneyland, Six Flags, Universal Studios, Cedar Point, Busch Gardens, SeaWorld. The figures are in the table below the chart.
View monthly share of searches table
| Month | Walt Disney World | Disneyland | Six Flags | Universal Studios | Cedar Point | Busch Gardens | SeaWorld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 17.6% | 17.6% | 17.6% | 7.9% | 7.9% | 3.5% |
| Nov 2025 | 28.7% | 22.1% | 14.9% | 18.2% | 3.6% | 8.1% | 4.4% |
| Dec 2025 | 33.2% | 21.8% | 9.8% | 18% | 2.9% | 9.8% | 4.4% |
| Jan 2026 | 38.3% | 23.9% | 7.2% | 16.2% | 3.2% | 7.2% | 3.9% |
| Feb 2026 | 37.3% | 23.5% | 8.6% | 15.8% | 3.9% | 7.1% | 3.9% |
| Mar 2026 | 33.3% | 17.8% | 14.7% | 14.7% | 4.4% | 9.8% | 5.4% |
| Apr 2026 | 30.2% | 19% | 15.7% | 15.7% | 7% | 8.6% | 3.8% |
| May 2026 | 26.3% | 16.6% | 16.6% | 13.6% | 13.6% | 9.1% | 4.1% |
| Jun 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Jul 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Aug 2026 | 29.8% | 18.8% | 15.5% | 12.6% | 12.6% | 6.9% | 3.8% |
| Sep 2026 | 31.4% | 19.8% | 13.3% | 13.3% | 10.9% | 7.3% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 1.6M | 0% | +1.6 points | |
| 2, held 2nd | 19.8% | 1M | 0% | +1 points | |
| 3, held 3rd | 13.3% | 673K | -18.2% | -2.1 points | |
| 4, moved from 5th to 4th | 13.3% | 673K | 0% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.9% | 550K | -18.3% | -1.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.3% | 368K | 0% | +0.4 points | |
| 7, held 7th | 4% | 201K | 0% | +0.2 points |
31.4%
Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share +1.6 points.
19.8%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1 points.
13.3%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
13.3%
Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.
10.9%
Moved from 4th to 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
7.3%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
SeaWorld4%
Held 7th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Walt Disney World and its closest rivals
- Walt Disney World vs Disneyland: compare popularity
- Walt Disney World vs Six Flags: compare popularity
- Walt Disney World vs Universal Studios: compare popularity
- Walt Disney World vs Cedar Point: compare popularity
- Walt Disney World vs Busch Gardens: compare popularity
- Compare Walt Disney World with any brand
Every comparison with Walt Disney World
6 comparisons
How has branded search demand for Walt Disney World changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Walt Disney World in the United States held steady at 1.6M.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States increased from 27.9% to 31.4%.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States peaked at 38.3% in January 2026 and was lowest at 26.1% in June 2026.
How did search popularity change for United States theme parks in September 2026?
6 changes
In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.
In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%.
In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.
In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.
In September 2026, Cedar Point lost share of searches among theme parks in the United States, from 12.6% to 10.9%.
Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are Walt Disney World’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Walt Disney World’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- disney world
- walt disney world
Who owns Walt Disney World?
Walt Disney World is owned by 
Disneyland. Brandwave also tracks Disneyland, owned by the same company, in the United States.
Do you work for Walt Disney World? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Walt Disney World your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.