Disneyland vs Walt Disney World:Which is more popular?
In September 2026, Walt Disney World had more branded searches than Disneyland among theme parks in the United States. Walt Disney World had about 1.6 million branded searches, while Disneyland had 1 million. Walt Disney World made up 31.4% of all theme park searches we track, and Disneyland accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about theme parks, Disneyland and Walt Disney World each appeared in two of the three answers. Disneyland was mentioned before Walt Disney World in every answer that named either.
Who do people search for more?
Walt Disney World, about 59% more searches than Disneyland
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Disneyland, named ahead of Walt Disney World in 2 of 2 answers
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Top theme parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Disneyland and Walt Disney World were each mentioned in two out of three: in two of the three ChatGPT answers. Disneyland was listed before Walt Disney World in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walt Disney World2 of 3Named in 2 of 3 ChatGPT answers
- Disneyland2 of 3Named in 2 of 3 ChatGPT answers
Cedar Point2 of 3Named in 2 of 3 ChatGPT answers- Six Flags1 of 3Named in 1 of 3 ChatGPT answers
Universal Studios1 of 3Named in 1 of 3 ChatGPT answers
Busch Gardens0 of 3Named in 0 of 3 ChatGPT answers
SeaWorld0 of 3Named in 0 of 3 ChatGPT answers
See every answer about theme parks
3 answers
Asked ChatGPT
“What's the best theme park in the US?”
Asked ChatGPT
“Which US theme park has the best roller coasters?”
Asked ChatGPT
“What are the most popular theme parks in the US for families?”
Searched Google, AI Overview
“theme parks”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“amusement parks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Disneyland or Walt Disney World more popular in search?
This chart shows how often people search Google for Disneyland and Walt Disney World by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.
Share of searches by month for Walt Disney World, Disneyland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Walt Disney World | Disneyland | Six Flags | Universal Studios | Cedar Point | Busch Gardens | SeaWorld |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 17.6% | 17.6% | 17.6% | 7.9% | 7.9% | 3.5% |
| Nov 2025 | 28.7% | 22.1% | 14.9% | 18.2% | 3.6% | 8.1% | 4.4% |
| Dec 2025 | 33.2% | 21.8% | 9.8% | 18% | 2.9% | 9.8% | 4.4% |
| Jan 2026 | 38.3% | 23.9% | 7.2% | 16.2% | 3.2% | 7.2% | 3.9% |
| Feb 2026 | 37.3% | 23.5% | 8.6% | 15.8% | 3.9% | 7.1% | 3.9% |
| Mar 2026 | 33.3% | 17.8% | 14.7% | 14.7% | 4.4% | 9.8% | 5.4% |
| Apr 2026 | 30.2% | 19% | 15.7% | 15.7% | 7% | 8.6% | 3.8% |
| May 2026 | 26.3% | 16.6% | 16.6% | 13.6% | 13.6% | 9.1% | 4.1% |
| Jun 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Jul 2026 | 26.1% | 16.4% | 16.4% | 13.5% | 13.5% | 9% | 4.9% |
| Aug 2026 | 29.8% | 18.8% | 15.5% | 12.6% | 12.6% | 6.9% | 3.8% |
| Sep 2026 | 31.4% | 19.8% | 13.3% | 13.3% | 10.9% | 7.3% | 4% |
How has the Disneyland and Walt Disney World comparison changed over the last 12 months?
3 findings
- Walt Disney World was ahead of Disneyland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States moved from 17.6% to 19.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States moved from 27.9% to 31.4%, and its estimated monthly branded searches held steady at 1.6M.
How did search popularity change for United States theme parks in September 2026?
2 changes
In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%.
In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Disneyland’s and Walt Disney World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disneyland
1 branded search term
- disneyland
Walt Disney World
2 branded search terms
- disney world
- walt disney world
Other head-to-heads among theme parks
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