Brandwave

How popular isDisneyland?

In September 2026, people searched for Disneyland by name about 1 million times in the United States, about the same as the previous year. These searches made up 19.8% of all United States theme park searches, placing Disneyland second out of seven parks. When we asked both ChatGPT and Google AI Overviews about theme parks, Disneyland appeared in two of the three answers and was the most recommended of the seven.

Search and AI answers in September 2026

Disneyland is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Walt Disney WorldShare of searches 31.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. DisneylandShare of searches 19.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. Six FlagsShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Universal StudiosShare of searches 13.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  5. Cedar PointShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Disneyland was mentioned in two out of three: in two of the three ChatGPT answers. Disneyland is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which theme parks compete with Disneyland?

Disneyland against theme parks in the United States, by month

Share of searches by month for Walt Disney World, Disneyland, Six Flags, Universal Studios, Cedar Point, Busch Gardens, SeaWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

  1. 1.Walt Disney World

    31.4%

    Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Disneyland

    19.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Six Flags

    13.3%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Universal Studios

    13.3%

    Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Cedar Point

    10.9%

    Moved from 4th to 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  6. 6.Busch Gardens

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.SeaWorld

    4%

    Held 7th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Disneyland and its closest rivals

Every comparison with Disneyland

6 comparisons

How has branded search demand for Disneyland changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Disneyland in the United States held steady at 1M.
  • Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States increased from 17.6% to 19.8%.
  • Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States peaked at 23.9% in January 2026 and was lowest at 16.4% in June 2026.

How did search popularity change for United States theme parks in September 2026?

6 changes

  1. In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.

  2. In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%.

  3. In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.

  4. In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.

  5. In September 2026, Cedar Point lost share of searches among theme parks in the United States, from 12.6% to 10.9%.

  6. Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Disneyland’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Disneyland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • disneyland

Do you work for Disneyland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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